6 Ways Marketing and IT Collaboration Boosts ROI

by Contributor on Monday, July 7, 2014 in Sales & Marketing Alignment

Today’s post comes courtesy of Jack Newton, Director of Outbound Product Management & Strategy for Oracle Social Cloud. He shares insights about the state of...

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5 Important Facts About Canada's Anti Spam Legislation (CASL)

by Kevin Senne on Tuesday, July 1, 2014 in Email marketing

Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud.  July 1, 2014, the day at long last...

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4 Ways to Manage Change Management For Successful Demand Generation

by Contributor on Monday, June 30, 2014 in Marketing Efficiency

Editor's Note: Today's post comes Courtesy of Carlos Hidalgo, an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner...

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Strut Your Marketing Stuff: Submit a Markie Award Nomination!

by Amanda Batista on Friday, June 27, 2014 in Marketing Efficiency

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! For 2014, the European and North American Markies will combine into one...

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3 Truths to Help Balance Marketing Technology Mayhem

by Contributor on Wednesday, June 25, 2014 in Import Testing

Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise...

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3 Truths to Help Balance Marketing Technology Mayhem

by Contributor on Wednesday, June 25, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise...

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Keywords' New Role in Content

by Lee Jorgenson on Tuesday, June 24, 2014

While it might not be the same as it was just a couple years ago, keyword targeting is still an important part of a brand’s content strategy. According to Rob...

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Building an Author Network

by Lee Jorgenson on Tuesday, June 24, 2014

Before you put out content, it is important to look at your internal resources and determine how they can be used in your overall content strategy. At apartments...

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