4 Inspiring Content Marketing Takeaways From Author Andrew Davis

by Amanda Batista on Wednesday, September 10, 2014 in Content Marketing

Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to...

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5 Exciting Sessions Happening at Content Marketing World

by Amanda Batista on Tuesday, September 9, 2014 in Content Marketing

Content Marketing World kicked off this week in Cleveland, OH. Our friends from the Content Marketing Institute don’t disappoint. The conference, now in its...

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Programmatic Audience Development Global Trends [White Paper]

by Amanda Batista on Friday, September 5, 2014 in Marketing Efficiency

The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented...

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7 Copywriting Formulas to Support Online Sales

by Contributor on Thursday, September 4, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great...

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3 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe

by Amanda Batista on Tuesday, September 2, 2014 in Marketing Efficiency

London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe, 14-16 October 2014. The event agenda is packed full of...

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Move Beyond Sales With These Business KPIs

by Contributor on Friday, August 29, 2014 in Marketing Measurement

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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How To Chop Up Your Webinar Content

by Contributor on Wednesday, August 27, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and...

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How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

by Contributor on Monday, August 25, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive...

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