Why Your Data Needs a Makeover [Infographic]

by Chloe Basterfield on Monday, December 22, 2014 in Marketing Efficiency

Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To...

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4 Tips to Enhance the Marketing Value of Social Media Intelligence

by Amanda Batista on Friday, December 19, 2014 in Social Media

Over the years, social media has morphed from a channel for basic communications to a forum for richer engagement with audiences that have a natural affinity...

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3 Online Marketing Trends To Take Advantage Of

by Contributor on Wednesday, December 17, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering....

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Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards

by Amanda Batista on Tuesday, December 16, 2014 in Marketing Efficiency

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The...

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Data Management: Essential Best Practices For Getting Started

by Steve Olenski on Monday, December 15, 2014 in Marketing Efficiency

Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...

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Which TV Show Matches Your Data Utilization Strategy?

by Jonathan Riemer on Friday, December 12, 2014 in Marketing Efficiency

One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy...

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The 411 On Facebook Q&As For Marketers

by Contributor on Thursday, December 11, 2014 in Social Media

Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business,...

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5 Data-Fueled Selling Ideas That Work

by Chloe Basterfield on Tuesday, December 9, 2014 in Marketing Efficiency

Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Mining for gold takes...

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