How to Create a Roadmap For Personalized Marketing

by Marguerite McNeal on Thursday, July 31, 2014 in Marketing Efficiency

Customer obsession holds the keys to the kingdom for marketing nirvana. Modern marketers, seeking to create rich digital experiences for their audiences, want...

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CMOs Face a Major Dilemma [Infographic]

by Amanda Batista on Tuesday, July 29, 2014 in Marketing Efficiency

Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even...

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Marketer’s Guide to Mobile Marketing Orchestration

by Steve Olenski on Monday, July 28, 2014 in Marketing Efficiency

It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. Mob...

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The Staying Power of BuzzFeed’s “What City Should I Actually Live In?” Quiz

by Contributor on Friday, July 25, 2014 in Content Marketing

Today’s post comes courtesy of Seth Lieberman, founder and CEO of SnapApp, a content marketing platform that gives marketers the power to generate leads and...

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The Future of Social Marketing Automation is Here (And Improving)

by Contributor on Wednesday, July 23, 2014 in Social Media

Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of, a social behavior platform that helps modern marketing organizations predict how...

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What LinkedIn’s Acquisition of Bizo Means For Marketing

by John Stetic on Wednesday, July 23, 2014 in Marketing Efficiency

Congratulations, Bizo. You’re “In.” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for...

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3 Tips to Support Relevance in Your Marketing Communications

by Marguerite McNeal on Tuesday, July 22, 2014 in Marketing Efficiency

Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to...

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4 Tips For Data-Driven Glory: Insights From Interact 2014

by Courtney Buchanan on Friday, July 18, 2014 in Marketing Efficiency

Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but...

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