What Will Future Marketers Learn in School This Year?

by Steve Olenski on Monday, September 29, 2014 in Marketing Efficiency

If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...

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Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency

by Amanda Batista on Thursday, September 25, 2014 in Marketing Efficiency

In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob, America’s largest hourly employment network...

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3 Ways to Use Data For More Strategic Customer Centric Marketing

by Amanda Batista on Wednesday, September 24, 2014 in Marketing Efficiency

In a “customer-centric” marketing environment, data becomes the glue and the foundation for ensuring that all marketing activity is effective. Being effective...

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The Impact of the Internet of Things on Marketing Attribution

by Contributor on Tuesday, September 23, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Jessica Groopman, a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies....

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B2C, B2B and What They Can Learn From Each Other

by Steve Olenski on Monday, September 22, 2014 in Marketing Efficiency

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...

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3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]

by Amanda Batista on Friday, September 19, 2014 in Marketing Efficiency

The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to...

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How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)

by Amanda Batista on Thursday, September 18, 2014 in Marketing Efficiency

Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who...

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Celebrate the 2014 Markie Award Finalists!

by Amanda Batista on Tuesday, September 16, 2014 in Marketing Efficiency

It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed at the Global Markie Awards ceremony at during Modern...

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