Share Your Marketing Success Story! Deadline For The Markie Awards Extended

by Amanda Batista on Friday, August 22, 2014 in Marketing Efficiency

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story! The 2014 Markie...

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How Data Can Be a Competitive Weapon in Your Content Marketing

by Contributor on Wednesday, August 20, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “42 Rules of...

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ClickZ Conference Coverage: 3 Examples of Big Data in Action

by Lauren Harper on Monday, August 18, 2014 in Marketing Efficiency

We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the...

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The Role of Webinars in the Sales and Marketing Process

by Contributor on Friday, August 15, 2014

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform.  Webinars have...

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The Modern Marketer’s Guide to Connected Customer Journeys [eBook]

by Amanda Batista on Thursday, August 14, 2014 in Marketing Efficiency

Organizations are striving to deliver consistent experiences but very few feel they are there yet. It’s a simple consideration for marketers, really. Not only...

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Content Marketing Trends Taking Us into the Future

by Contributor on Wednesday, August 13, 2014 in Content Marketing

Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she...

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How Big Data is Driving Business Growth

by Contributor on Monday, August 11, 2014 in Marketing Efficiency

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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How Crew Clothing Used Relevance to Increase Conversion [Case Study]

by Steve Olenski on Friday, August 8, 2014

Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in...

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