3 Email Metrics To Watch

by Kaila Garrison on Tuesday, June 24, 2014

Email can be a massive part of your content strategy. If you’ve developed a persona that is most effectively reached by email, it is absolutely essential to...

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How Do You Use Analytics to Guide Future Content?

by Kaila Garrison on Tuesday, June 24, 2014

While the metrics content marketers have considered most important continue to change, Social Media Examiner and host of Social Media Marketing Podcast Mike Stel...

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2014 Content Marketing Trends - What is Sponsored Content?

by Kaila Garrison on Tuesday, June 24, 2014

Staying on the forefront of content marketing trends can be a daunting task. We caught up with Find and Convert’s Bernie Borges (@bernieborges) at Content...

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12 Days of Holiday Content Marketing

by Kaila Garrison on Tuesday, June 24, 2014

The holiday content marketing season is upon us! Stumped on which tactics to employ? Try these ideas from our “12 Days of Holiday Content Marketing”: 12.Create...

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What Ways Should You be Reusing Old Content?

by Kaila Garrison on Tuesday, June 24, 2014

Just because content is old doesn’t mean that it doesn’t have utility for you anymore. Reusing content in new ways is all about delivery. Making sure that...

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What Are the Future Growth Opportunities for Podcasting?

by Kaila Garrison on Tuesday, June 24, 2014

Only five percent of marketers are currently in podcasting, but 24 percent plan on getting involved by the end of 2013. According to Mike Stelzner, Social...

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A Quick and Easy Way to Reuse Content

by Kaila Garrison on Tuesday, June 24, 2014

Creating content is difficult; it takes time and a lot of thought. It’s smart to get more value for each piece of content by repurposing. But doing so can be...

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Client Stories: Integrating Content Marketing with Lead Nurturing

by Kaila Garrison on Tuesday, June 24, 2014

Creating great content as part of your content marketing plan is essential. However, how can you best integrate your content marketing with your lead nurturing?...

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