The Characteristics of a Marketing Automation Expert [Infographic]

by Contributor on Monday, December 8, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution....

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5 Ways to Create More Content Today

by Chris Moody on Friday, December 5, 2014 in Content Marketing

Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like...

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4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

by Amanda Batista on Wednesday, December 3, 2014 in Marketing Efficiency

It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating...

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Why Emotion Matters in B2B Marketing

by Contributor on Tuesday, December 2, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Chuck Green, a marketing and business writer for the past 30 years. His work has been published in the Chicago...

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4 (More) Attributes of Your Next Content Marketing Star

by Contributor on Monday, December 1, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Michael Gerard, CMO of Curata. He is responsible for Curata's marketing strategy and all related activities....

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10 Marketing Tools To Be Thankful For

by Amanda Batista on Friday, November 28, 2014 in Marketing Efficiency

Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in...

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Feast on This: A Modern Marketer's Thanksgiving

by Amanda Batista on Wednesday, November 26, 2014 in Marketing Efficiency

As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner...

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Retail Holiday Shopping Trends Highlighted in Two New Research Reports

by Steve Olenski on Monday, November 24, 2014 in Marketing Efficiency

Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a...

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