Preparing for Content Volume

by Kaila Garrison on Tuesday, June 24, 2014

When it comes to scaling your content planning. it’s critical not only to have a good content marketing plan, but also to understand how much content you...

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The 3 Types of Content B2B Companies Should Be Creating

by Kaila Garrison on Tuesday, June 24, 2014

B2B content marketing is, at its essence, all about lead generation, nurturing and sales conversion. In other words: the funnel. When you are creating your B2B...

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What is "Influencer Marketing" in a Content Marketing Strategy?

by Kaila Garrison on Tuesday, June 24, 2014

Influencer marketing as it relates to content marketing strategies is the process of partnering with bloggers or social media influencers to create and...

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Best Practices For Using Your Editorial Calendar For Social Engagement

by Kaila Garrison on Tuesday, June 24, 2014

If you’ve only used Compendium’s editorial calendar for scheduling blog content for review and approval, then you’re missing out. Did you know you are not only...

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Important Dates for Content Marketing in 2014

by Kaila Garrison on Tuesday, June 24, 2014

One helpful tool to use when determining what sort of content you’ll be creating as a part of your content marketing strategy in coming year is a...

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Using Data to Create Content and Target Personae - Sonya Bradley

by Kaila Garrison on Tuesday, June 24, 2014

Sometimes starting small is the best way to get the ball rolling, and that’s most certainly true when talking about analyzing data and creating your user...

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Add a Content Layer to Big Data to Publish with Confidence

by Chris Moody on Tuesday, June 24, 2014

We’ve all heard the statement that it’s better to be looking ahead than in the rearview mirror when it comes to making strategic business decisions. Predictive...

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What is the Role of Content Marketing in Your Overall Marketing Strategy?

by Kaila Garrison on Tuesday, June 24, 2014

According to Joe Pulizzi (@JoePulizzi), the founder of the Content Marketing Institute and author of “Epic Content Marketing,” content marketing is a very old...

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