3 Truths to Help Balance Marketing Technology Mayhem

by Contributor on Wednesday, June 25, 2014 in Import Testing

Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise...

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3 Truths to Help Balance Marketing Technology Mayhem

by Contributor on Wednesday, June 25, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise...

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Keywords' New Role in Content

by Lee Jorgenson on Tuesday, June 24, 2014

While it might not be the same as it was just a couple years ago, keyword targeting is still an important part of a brand’s content strategy. According to Rob...

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Building an Author Network

by Lee Jorgenson on Tuesday, June 24, 2014

Before you put out content, it is important to look at your internal resources and determine how they can be used in your overall content strategy. At apartments...

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3 Email Metrics To Watch

by Kaila Garrison on Tuesday, June 24, 2014

Email can be a massive part of your content strategy. If you’ve developed a persona that is most effectively reached by email, it is absolutely essential to...

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How Do You Use Analytics to Guide Future Content?

by Kaila Garrison on Tuesday, June 24, 2014

While the metrics content marketers have considered most important continue to change, Social Media Examiner and host of Social Media Marketing Podcast Mike Stel...

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2014 Content Marketing Trends - What is Sponsored Content?

by Kaila Garrison on Tuesday, June 24, 2014

Staying on the forefront of content marketing trends can be a daunting task. We caught up with Find and Convert’s Bernie Borges (@bernieborges) at Content...

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12 Days of Holiday Content Marketing

by Kaila Garrison on Tuesday, June 24, 2014

The holiday content marketing season is upon us! Stumped on which tactics to employ? Try these ideas from our “12 Days of Holiday Content Marketing”: 12.Create...

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