Can the User Interface Impact How Well You Do Your Job? [CHART]

by Egan Cheung on Sunday, August 5, 2012 in Marketing Efficiency

Eloqua has been building software for marketers since the turn of the millenium.  Over the last 12 years, the pace of technology change has been astounding, and...

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Going Public is a Mile Marker, Not a Finish Line

by Contributor on Thursday, August 2, 2012 in Digital Marketing

There’s a common temptation in the technology world to declare “going public” a victory. At Eloqua, we consider an IPO to be a mile marker, not a finish line. Tod...

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The Signs of an Olympian Level Marketing Team

by Michelle McGinnis on Tuesday, July 31, 2012 in Marketing Measurement

Are you one of the millions glued to your TV, watching match after match during the Olympics? There are obvious reasons to love the Olympics. The best athletes...

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What You Must Know About Community Management

by Michelle McGinnis on Monday, July 30, 2012 in Social Media

The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part...

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What Percentage of Your Data is Fake? [CHART]

by Contributor on Sunday, July 29, 2012 in Marketing Efficiency

We’ve all done it before...fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a  free white paper, webinar or just to see what the...

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New Report Shows UK Marketers Need Focus On Building Pipeline

by Sylvia Jensen on Friday, July 27, 2012 in Marketing Measurement

First, the good news: UK marketers recognize the value of measuring. Most are even doing some form of measurement. Now the bad news: Less of us are focused on...

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11 Infographics Marketers Should Keep Near Their Desks

by Michelle McGinnis on Thursday, July 26, 2012 in Content Marketing

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization...

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Proof Content Is Marketing’s Most Versatile Tactic

by Michelle McGinnis on Tuesday, July 24, 2012 in Content Marketing

Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might...

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