Which Metrics Do Most Marketers Rely On? [CHART]

by Contributor on Sunday, May 13, 2012 in Marketing Measurement

Measurement is often a main reason that many clients cite for investing in marketing automation. Yet, when the rubber meets the road, too many organizations end...

Continue reading

The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise

by Contributor on Friday, May 11, 2012 in Digital Marketing

Who should be responsible for "influencer relations"? Is this a role for PR? For analyst relations? Sitting in a room full of analyst relations pros recently,...

Continue reading

Should Your Business Buy Tumblr Ads?

by Michelle McGinnis on Wednesday, May 9, 2012 in Social Media

If you’ve witnessed the birth of an Internet meme in the past two years, there’s a good chance you’ve visited Tumblr. With a clean cut user interface, the...

Continue reading

Does Automation Impact Lead Conversion Rates? [CHART]

by Paul Teshima on Monday, May 7, 2012 in Lead Nurturing

We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation, to those...

Continue reading

Why Lead Scoring is the New Opportunity Stage

by Michelle McGinnis on Friday, May 4, 2012 in Lead Scoring

Do you miss the good old days back when a potential customer would patiently let you make your case, you could get a "feel" for them, and happily sell 'em an...

Continue reading

5 Really Good Reasons LinkedIn Bought SlideShare

by Michelle McGinnis on Friday, May 4, 2012 in Social Media

Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for...

Continue reading

6 Boards to Consider for Your Pinterest Brand Page

by Michelle McGinnis on Wednesday, May 2, 2012 in Marketing Efficiency

Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site...

Continue reading

4 Reasons No One Likes Your Email Campaigns

by Jennifer Talcott on Tuesday, May 1, 2012 in Email marketing

Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatev...

Continue reading
78 79 80 81 82 83 84 85 86 ... 150