A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges

by Contributor on Monday, June 11, 2012 in Digital Marketing

There are a handful of people who, if I ever started my own company, would receive a “I’ll-give-you-whatever-you-want-to-join” call from me. My colleague Elle...

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How Often Should Marketing Send Emails? [CHART]

by Egan Cheung on Monday, June 11, 2012 in Email marketing

How much is too much?  It seems we get asked that quite often, so I decided to have a look at a way to answer that. I looked at the last 6.3 billion emails our...

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8 Surprisingly Simple B2B Sales Tips

by Michelle McGinnis on Friday, June 8, 2012 in Sales & Marketing Alignment

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple,...

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What’s the Real ROI of Content Marketing?

by Michelle McGinnis on Wednesday, June 6, 2012 in Content Marketing

Content marketing is all the rage lately. (Whether you call it content or inbound marketing.) But few marketers know how to measure the actual ROI of...

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Your Website Only has 10 Seconds

by Michelle McGinnis on Monday, June 4, 2012 in Digital Marketing

In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in...

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How Decisive Are Your Campaigns? [Chart]

by Contributor on Saturday, June 2, 2012 in Marketing Measurement

The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua On any given day at Eloquawe’re helping our customers automate a variety of...

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How to Take Your Online Community from Zero to Awesome

by Heather Foeh on Thursday, May 31, 2012 in Digital Marketing

Growing a vibrant online community isn't an easy. That's why its so rewarding when it takes on a life of its own. Eighteen months ago we began the process of buil...

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6 Burning Questions about Social Media for B2B

by Michelle McGinnis on Tuesday, May 29, 2012 in Social Media

I've been involved in a number of webinars and round tables recently on the topic of social media for B2B.  As it turns out, we're still fairly early on the...

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