Get In On the #EloquaTour Book Giveaway

by Michelle McGinnis on Tuesday, June 19, 2012 in Social Media

How do you make an in-person more interactive? This is a question we ask often at Eloqua. When we take our rolling Road to Revenue Tour, our goal is to not only...

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How Many Lead Nurturing Campaigns Should You Run? [CHART]

by Egan Cheung on Sunday, June 17, 2012 in Lead Nurturing

Lead nurturing is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content of sufficient value...

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Are You Walking a Sales Pipeline Tightrope?

by Matt Lohman on Friday, June 15, 2012 in Sales & Marketing Alignment

One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls. Local historians aren't pleased by the hoopla, but...

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Revenue Performance Management: You May Already Be Halfway There

by Michelle McGinnis on Thursday, June 14, 2012 in Revenue Performance Management

When I say "Revenue Performance Management" to marketers, I usually get one of these three reactions: 1. "Tell me more!",2. "I'm busy. My team is busy. I don't...

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What is Social Demand Generation?

by Michelle McGinnis on Wednesday, June 13, 2012 in Demand Generation

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower Marketers have long been used to...

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A School for Startups: An Interview with’s Sarah Hodges

by Contributor on Monday, June 11, 2012 in Digital Marketing

There are a handful of people who, if I ever started my own company, would receive a “I’ll-give-you-whatever-you-want-to-join” call from me. My colleague Elle...

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How Often Should Marketing Send Emails? [CHART]

by Egan Cheung on Monday, June 11, 2012 in Email marketing

How much is too much?  It seems we get asked that quite often, so I decided to have a look at a way to answer that. I looked at the last 6.3 billion emails our...

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8 Surprisingly Simple B2B Sales Tips

by Michelle McGinnis on Friday, June 8, 2012 in Sales & Marketing Alignment

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple,...

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