4 Steps for Turning Big Data Into Big Revenue

by Michelle McGinnis on Tuesday, September 11, 2012 in Demand Generation

Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise. Extraprise provides demand generation expertise to enterprises and is an Eloqua...

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The 5 Best New Hot Spots Near Dreamforce

by Michelle McGinnis on Monday, September 10, 2012 in Digital Marketing

During Dreamforce you can find just about anything – food, entertainment, even a premium latte. (Stop by our booth #911 for a free one. * wink wink *) But,...

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Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]

by Egan Cheung on Sunday, September 9, 2012 in Email marketing

Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to...

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The 4 Things I Never Want to Hear on a Sales Call

by Melissa Madian on Friday, September 7, 2012 in Marketing Efficiency

I'm a sales person's worst nightmare. It's my job to research new selling techniques, dissect sales processes, and apply the techniques so our sales team can...

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What Walt Disney Knew About Failure

by Heather Foeh on Thursday, September 6, 2012 in Digital Marketing

Today's post comes from Lenn Millbower, a professional speaker with 25 years experience inside Disney. He shares some of his firsthand perspective here. Walt...

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All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks

by Michelle McGinnis on Tuesday, September 4, 2012 in Digital Marketing

Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts. Some play for cash, most just want the bragging...

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The President & Reddit: Does the Channel Matter More than the Message? [CHART]

by Egan Cheung on Saturday, September 1, 2012 in Social Media

When President Obama launched the first ever presidential AMA (ask me anything) on Reddit this Wednesday, he did not make any big policy splashes but it still...

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The Thoreau Guide to Marketing Automation

by Michelle McGinnis on Friday, August 31, 2012 in Digital Marketing

I once built a house, a vacation cottage in the woods of Ontario. Like Henry David Thoreau my wife and I “wished to live deliberately.” So our cabin is remote,...

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