You Need to Market "Right Now": David Meerman Scott on Eloqua Experience Europe

by Michelle McGinnis on Friday, April 20, 2012 in Digital Marketing

Marketers everywhere know the game has changed. Email, social, events, display ads - everything in the marketing playbook has been touched by continually...

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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

by Contributor on Wednesday, April 18, 2012 in Social Media

Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation spac...

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The Marketing Skills Gap is Very Real

by Michelle McGinnis on Tuesday, April 17, 2012 in Demand Generation

Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the...

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6 Ways Marketing Can Help Generate Early Leads for Sales

by Michelle McGinnis on Monday, April 16, 2012 in Demand Generation

A marketer posed a perplexing question to me recently. “What does sales want more,” he asked, “qualified leads or early leads?” My answer: Both. It’s a fair...

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Which Industries are Adapting to Changes in Email Marketing?

by Egan Cheung on Sunday, April 15, 2012 in Email marketing

We took a look at the open, click-through and click-to-open rates amongst customers in select industries 'actively' sending email - meaning that every month...

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6 Lead Nurturing Strategies for Beginners

by Michelle McGinnis on Friday, April 13, 2012 in Lead Nurturing

This article comes courtesy of Joe Cordo, Chief Marketing Officer at Extraprise, an Eloqua partner and lead generation services firm. There are tons of articles,...

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4 Ways B2B Marketers Can Take Advantage of Instagram

by Michelle McGinnis on Wednesday, April 11, 2012 in Social Media

$1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But...

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Why Social Shouldn’t Scare Email Marketers

by Michelle McGinnis on Tuesday, April 10, 2012 in Email marketing

Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions....

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