5 Fundamental Sales Lessons from March Madness History

by Michelle McGinnis on Friday, March 16, 2012 in Sales & Marketing Alignment

March Madness is here, that time of year when 64 college basketball teams battle it out for the NCAA Division I Championship in April. It’s hard to think of a...

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12 Photos from SXSW Interactive

by Michelle McGinnis on Tuesday, March 13, 2012 in Social Media

Another South By Southwest Interactive festival is wrapping up. The luminaries of techs are boarding planes and heading home. It was a week beset by torrential...

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Scary and Hopeful: The Future of The New York Times

by Contributor on Monday, March 12, 2012 in Digital Marketing

When Jill Abramson was growing up on Manhattan's upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other...

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27 Million Users, 13 Employees: Inside Instagram’s Success

by Michelle McGinnis on Monday, March 12, 2012 in Social Media

Attendees of South By Southwest Interactive were treated to some unexpected wisdom Sunday. A canceled session led to an impromptu sit-down conversation with,...

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Who Goes to SXSW, Anyway? [CHART]

by Egan Cheung on Sunday, March 11, 2012 in Marketing Measurement

SXSW 2012 is under way, and over 5,000 companies have sent over 10,000 delegates to this hugely influential conference with what will almost certainly be over...

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6 Marketing Lessons I Learned from Lean Software Geeks

by Michelle McGinnis on Sunday, March 11, 2012 in Marketing Efficiency

A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers....

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4 Pervasive Myths About Brand Journalism

by Michelle McGinnis on Friday, March 9, 2012 in Content Marketing

Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand journalism...

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The 5 New Must-Have B2B Marketing Skills

by Contributor on Thursday, March 8, 2012 in Demand Generation

It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills. When...

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