How Sage Does Social Demand Generation

by Michelle McGinnis on Wednesday, April 25, 2012 in Demand Generation

When it comes to social media plenty of companies like it, want it, can’t get enough of it. But many demand generation marketers don’t know what to make of it. Sa...

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Introducing “The Blog Tree: UK Edition” [Infographic]

by Contributor on Tuesday, April 24, 2012 in Content Marketing

At Eloqua, two principles guide our content marketingefforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and...

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3 Reasons Why Sales and Marketing Don't Agree on "Lead Generation"

by Melissa Madian on Monday, April 23, 2012 in Sales & Marketing Alignment

You know how it is. Marketing says "tomato", and sales says, "Give me more leads." When it comes to lead generation, these two organizations often view the same...

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Are You Over Analyzing Your Lead Scoring? [CHART]

by Contributor on Sunday, April 22, 2012 in Lead Scoring

Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead. Taking agreed upon profile and engagement...

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You Need to Market "Right Now": David Meerman Scott on Eloqua Experience Europe

by Michelle McGinnis on Friday, April 20, 2012 in Digital Marketing

Marketers everywhere know the game has changed. Email, social, events, display ads - everything in the marketing playbook has been touched by continually...

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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

by Contributor on Wednesday, April 18, 2012 in Social Media

Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation spac...

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The Marketing Skills Gap is Very Real

by Michelle McGinnis on Tuesday, April 17, 2012 in Demand Generation

Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the...

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6 Ways Marketing Can Help Generate Early Leads for Sales

by Michelle McGinnis on Monday, April 16, 2012 in Demand Generation

A marketer posed a perplexing question to me recently. “What does sales want more,” he asked, “qualified leads or early leads?” My answer: Both. It’s a fair...

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