Your Website Only has 10 Seconds

by Michelle McGinnis on Monday, June 4, 2012 in Digital Marketing

In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in...

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How Decisive Are Your Campaigns? [Chart]

by Contributor on Saturday, June 2, 2012 in Marketing Measurement

The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua On any given day at Eloquawe’re helping our customers automate a variety of...

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How to Take Your Online Community from Zero to Awesome

by Heather Foeh on Thursday, May 31, 2012 in Digital Marketing

Growing a vibrant online community isn't an easy. That's why its so rewarding when it takes on a life of its own. Eighteen months ago we began the process of buil...

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6 Burning Questions about Social Media for B2B

by Michelle McGinnis on Tuesday, May 29, 2012 in Social Media

I've been involved in a number of webinars and round tables recently on the topic of social media for B2B.  As it turns out, we're still fairly early on the...

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Do "Green" Companies Grow Faster? [CHART]

by Stephen Streich on Sunday, May 27, 2012 in Marketing Measurement

We hear a lot from companies about being good corporate citizens and helping their communities. It makes for good PR, and when done right, it can create tight...

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Book Review: Michael Brito Goes for Broke in "Smart Business, Social Business"

by Contributor on Friday, May 25, 2012 in Social Media

Maybe it's his upbringing or perhaps it's his extensive training as a marine, but wow does social media heartthrob Michael Brito do his homework. Smart...

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Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

by Contributor on Thursday, May 24, 2012 in Content Marketing

The terms “inbound marketing” and “content marketing” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of...

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Why B2C and B2B Marketers Both Watch the Automotive Industry

by Michelle McGinnis on Wednesday, May 23, 2012 in Digital Marketing

General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads...

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