What Walt Disney Knew About Failure

by Heather Foeh on Thursday, September 6, 2012 in Digital Marketing

Today's post comes from Lenn Millbower, a professional speaker with 25 years experience inside Disney. He shares some of his firsthand perspective here. Walt...

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All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks

by Michelle McGinnis on Tuesday, September 4, 2012 in Digital Marketing

Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts. Some play for cash, most just want the bragging...

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The President & Reddit: Does the Channel Matter More than the Message? [CHART]

by Egan Cheung on Saturday, September 1, 2012 in Social Media

When President Obama launched the first ever presidential AMA (ask me anything) on Reddit this Wednesday, he did not make any big policy splashes but it still...

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The Thoreau Guide to Marketing Automation

by Michelle McGinnis on Friday, August 31, 2012 in Digital Marketing

I once built a house, a vacation cottage in the woods of Ontario. Like Henry David Thoreau my wife and I “wished to live deliberately.” So our cabin is remote,...

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Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans

by Michelle McGinnis on Thursday, August 30, 2012 in Sales & Marketing Alignment

Most people call Dreamforce the biggest cloud computing event of the year. But why did this event, which was once known as user conference for salesforce.com...

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How to Write the Perfect B2B Blog Post

by Michelle McGinnis on Tuesday, August 28, 2012 in Content Marketing

By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content...

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What's the Best Day to Engage Your Online Customer Community? [CHART]

by Heather Foeh on Sunday, August 26, 2012 in Digital Marketing

If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did...

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5 Ways AR and PR Pros Can Get the Biggest Bang Out of Dreamforce

by Contributor on Thursday, August 23, 2012 in Marketing Efficiency

It’s not just about customers and leads – Dreamforce '12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to...

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