4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit

by Michelle McGinnis on Tuesday, May 22, 2012 in Demand Generation

It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate:...

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Social Media Isn't "Ludicrously Complicated," Business Is

by Contributor on Monday, May 21, 2012 in Social Media

Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners....

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Traffic from Social Referrals Is Doubling [CHART]

by Egan Cheung on Sunday, May 20, 2012 in Social Media

With Facebook's IPO this week, we thought it would be timely to look again at the share of traffic our customer's get from various social channels to see if...

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How 3 Global Marketers Are Approaching Mobile

by Contributor on Friday, May 18, 2012 in Digital Marketing

As you'd suspect, social media and the fast proliferation of apps were hot topics at  Eloqua Experience Europe this week. But global marketers had another...

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Who Won at the European Markie Awards

by Contributor on Wednesday, May 16, 2012 in Marketing Efficiency

The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices. But best practices shouldn't be...

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How to Treat Your Customers Like Prospects

by Michelle McGinnis on Tuesday, May 15, 2012 in Lead Nurturing

I love The Office episode “Business School,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. (Yes, I...

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Which Metrics Do Most Marketers Rely On? [CHART]

by Contributor on Sunday, May 13, 2012 in Marketing Measurement

Measurement is often a main reason that many clients cite for investing in marketing automation. Yet, when the rubber meets the road, too many organizations end...

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The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise

by Contributor on Friday, May 11, 2012 in Digital Marketing

Who should be responsible for "influencer relations"? Is this a role for PR? For analyst relations? Sitting in a room full of analyst relations pros recently,...

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