Why Social Shouldn’t Scare Email Marketers

by Michelle McGinnis on Tuesday, April 10, 2012 in Email marketing

Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions....

Continue reading

Are Your Prospects Scared to Talk to Strangers? [CHART]

by Taha Sheikh on Sunday, April 8, 2012 in Email marketing

Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects. Each outgoing email can be...

Continue reading

5 Crimes of Customer Care

by Michelle McGinnis on Friday, April 6, 2012 in Marketing Efficiency

It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should...

Continue reading

Social Business Q&A: 10 Questions with Augie Ray

by Contributor on Wednesday, April 4, 2012 in Social Media

One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article,...

Continue reading

Why Your Competitor’s High Google Ranking May be a Good Thing

by Michelle McGinnis on Tuesday, April 3, 2012 in Digital Marketing

It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. But a recent study on sponsored search suggests the...

Continue reading

Which Industry is Growing its Audience Fastest? [CHART]

by Egan Cheung on Sunday, April 1, 2012 in Marketing Measurement

One of the key elements to a healthy revenue engine is the ability to increase the audience for your message.  With all other factors remaining constant, the...

Continue reading

How Do You Appeal to the Distracted Buyer?

by Michelle McGinnis on Friday, March 30, 2012 in Content Marketing

Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of...

Continue reading

3 Strategies Pro Golfers Could Teach Sales and Marketing

by Michelle McGinnis on Thursday, March 29, 2012 in Sales & Marketing Alignment

Ben Hogan famously said golf is 20% talent and 80% management. This week every golfer arriving at the Augusta National, one of the most demanding courses of the...

Continue reading
79 80 81 82 83 84 85 86 87 ... 149