How to Build a Successful Personal Brand

by Michelle McGinnis on Friday, June 29, 2012 in Digital Marketing

Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights...

Continue reading

5 Charts that Say Everything About the Tablet Market

by Michelle McGinnis on Wednesday, June 27, 2012 in Marketing Efficiency

Earlier this week, Microsoft made waves by announcing the company was entering the tablet wars. They face stiff competition from the likes of Apple, Samsung,...

Continue reading

Microsoft’s $1.2 Billion Ticket to “Social Business”

by Contributor on Tuesday, June 26, 2012 in Social Media

If you were wondering when Microsoft was going to join the social party, they’ve shown up in a big way. The software-maker is agreeing to buy Yammer, a social...

Continue reading

Are Your Sales and Marketing Teams Really Aligned? [CHART]

by Sylvia Jensen on Sunday, June 24, 2012 in Sales & Marketing Alignment

What does sales and marketing alignment really mean within an organization?  We discovered that the level of sales and marketing alignment we assume in the...

Continue reading

What Can You Learn from Social Sign-On? [GRAPHIC]

by Michelle McGinnis on Friday, June 22, 2012 in Social Media

There’s a good chance that if you’ve entered a contest online or signed up for a promotion, you’ve used social sign-on. Letting people access an offer using...

Continue reading

The Future is Solomoco: 5 Predictions for Digital Marketing

by Contributor on Wednesday, June 20, 2012 in Marketing Efficiency

Is the future of digital marketing "solomoco"? At the recent Vocus user conference, I attended a session about the future of digital marketing. The speaker, Tim...

Continue reading

Get In On the #EloquaTour Book Giveaway

by Michelle McGinnis on Tuesday, June 19, 2012 in Social Media

How do you make an in-person more interactive? This is a question we ask often at Eloqua. When we take our rolling Road to Revenue Tour, our goal is to not only...

Continue reading

How Many Lead Nurturing Campaigns Should You Run? [CHART]

by Egan Cheung on Sunday, June 17, 2012 in Lead Nurturing

Lead nurturing is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content of sufficient value...

Continue reading
83 84 85 86 87 88 89 90 91 ... 159