14 SXSWi Sessions for B2B Marketers

by Michelle McGinnis on Monday, March 5, 2012 in Digital Marketing

South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and h...

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Has Your Database Been Hijacked by Imposters? [CHART]

by Michelle McGinnis on Sunday, March 4, 2012 in Social Media

Organic growth is a key element to expanding your marketing database. That means developing marketing programs that encourage visitors to voluntarily provide...

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3 Cool Lead Nurturing Programs You’re Not Running

by Jennifer Talcott on Friday, March 2, 2012 in Lead Nurturing

I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set...

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How the Facebook Timeline Makes Branding Feel More Human

by Michelle McGinnis on Thursday, March 1, 2012 in Social Media

You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? A lot. First off,...

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Why Your CMO Doesn’t Like You

by Michelle McGinnis on Wednesday, February 29, 2012 in Marketing Measurement

A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?” Marketers...

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Best Place to Eat at 4AM (And 8 Other SXSW Tips)

by Michelle McGinnis on Monday, February 27, 2012 in Digital Marketing

It’s that time again. South By Southwest is upon us, and tech geeks, film aficianados and music lovers will soon converge upon Austin, Texas for about two weeks...

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Why You're Going to Buy More Google AdWords [Chart]

by Egan Cheung on Sunday, February 26, 2012 in Digital Marketing

For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently...

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5 Steps for Creating a Viable Marketing Dashboard

by Michelle McGinnis on Friday, February 24, 2012 in Marketing Measurement

Today's guest post comes from Laura Patterson, president and co-founder of VisionEdge Marketing and author of the book "Metrics In Action: Creating a...

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