Why Lead Scoring is the New Opportunity Stage

by Michelle McGinnis on Friday, May 4, 2012 in Lead Scoring

Do you miss the good old days back when a potential customer would patiently let you make your case, you could get a "feel" for them, and happily sell 'em an...

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5 Really Good Reasons LinkedIn Bought SlideShare

by Michelle McGinnis on Friday, May 4, 2012 in Social Media

Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for...

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6 Boards to Consider for Your Pinterest Brand Page

by Michelle McGinnis on Wednesday, May 2, 2012 in Marketing Efficiency

Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site...

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4 Reasons No One Likes Your Email Campaigns

by Jennifer Talcott on Tuesday, May 1, 2012 in Email marketing

Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatev...

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Is Pinterest a Good Social Media Marketing Investment?

by Joel Rothman on Sunday, April 29, 2012 in Social Media

In the words of Mugatu: “Pinterest, so hot right now”. But, is all the hype warranted? I scoured the web looking for statistics on Pinterest, and I came up with...

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David Meerman Scott: How to Break Into the News Cycle

by Michelle McGinnis on Friday, April 27, 2012 in Content Marketing

Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make...

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How Sage Does Social Demand Generation

by Michelle McGinnis on Wednesday, April 25, 2012 in Demand Generation

When it comes to social media plenty of companies like it, want it, can’t get enough of it. But many demand generation marketers don’t know what to make of it. Sa...

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Introducing “The Blog Tree: UK Edition” [Infographic]

by Contributor on Tuesday, April 24, 2012 in Content Marketing

At Eloqua, two principles guide our content marketingefforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and...

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