Book Review: Michael Brito Goes for Broke in "Smart Business, Social Business"

by Contributor on Friday, May 25, 2012 in Social Media

Maybe it's his upbringing or perhaps it's his extensive training as a marine, but wow does social media heartthrob Michael Brito do his homework. Smart...

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Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

by Contributor on Thursday, May 24, 2012 in Content Marketing

The terms “inbound marketing” and “content marketing” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of...

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Why B2C and B2B Marketers Both Watch the Automotive Industry

by Michelle McGinnis on Wednesday, May 23, 2012 in Digital Marketing

General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads...

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4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit

by Michelle McGinnis on Tuesday, May 22, 2012 in Demand Generation

It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate:...

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Social Media Isn't "Ludicrously Complicated," Business Is

by Contributor on Monday, May 21, 2012 in Social Media

Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners....

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Traffic from Social Referrals Is Doubling [CHART]

by Egan Cheung on Sunday, May 20, 2012 in Social Media

With Facebook's IPO this week, we thought it would be timely to look again at the share of traffic our customer's get from various social channels to see if...

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How 3 Global Marketers Are Approaching Mobile

by Contributor on Friday, May 18, 2012 in Digital Marketing

As you'd suspect, social media and the fast proliferation of apps were hot topics at  Eloqua Experience Europe this week. But global marketers had another...

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Who Won at the European Markie Awards

by Contributor on Wednesday, May 16, 2012 in Marketing Efficiency

The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices. But best practices shouldn't be...

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