Which Industry is Growing its Audience Fastest? [CHART]

by Egan Cheung on Sunday, April 1, 2012 in Marketing Measurement

One of the key elements to a healthy revenue engine is the ability to increase the audience for your message.  With all other factors remaining constant, the...

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How Do You Appeal to the Distracted Buyer?

by Michelle McGinnis on Friday, March 30, 2012 in Content Marketing

Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of...

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3 Strategies Pro Golfers Could Teach Sales and Marketing

by Michelle McGinnis on Thursday, March 29, 2012 in Sales & Marketing Alignment

Ben Hogan famously said golf is 20% talent and 80% management. This week every golfer arriving at the Augusta National, one of the most demanding courses of the...

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

by Contributor on Wednesday, March 28, 2012 in Revenue Performance Management

These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?”, the latest video from Eloqua and JESS3. To be...

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Can Sales Grow Your Marketing Database? [Chart]

by Michelle McGinnis on Sunday, March 25, 2012 in Sales & Marketing Alignment

Marketers never stop worrying about growing the size of their contact database. A marketer can produce fantastic pieces of content and run amazing events to...

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7 Things Brands Need to Know About the Facebook Timeline

by Lauren Harper on Friday, March 23, 2012 in Social Media

On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. Have you started working on yours? We’ve done some work...

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4 Lead Nurturing Campaigns to Run After the Sales Cycle

by Michelle McGinnis on Wednesday, March 21, 2012 in Lead Nurturing

We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. Some might not have o...

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The State of Social Marketing

by Contributor on Monday, March 19, 2012 in Social Media

At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing.  The session was...

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