How to: Mapping Content to the Buyer's Journey

by Contributor on Wednesday, February 22, 2012 in Content Marketing

Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B...

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The What, Who and Why of Lead Scoring [Video]

by Michelle McGinnis on Tuesday, February 21, 2012 in Lead Scoring

If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. But maybe you’re wondering what exactly lead scoring means, who are the...

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Does Social Media Deliver More Traffic Than Email?

by Michelle McGinnis on Sunday, February 19, 2012 in Email marketing

There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead...

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How to Avoid Sending the Worst Sales Email

by Jody Mooney on Friday, February 17, 2012 in Email marketing

Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous...

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How to Balance the Content Marketing Equation

by Contributor on Friday, February 17, 2012 in Content Marketing

You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for...

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Facebook and Google Going Big on Online Display Ads

by Michelle McGinnis on Wednesday, February 15, 2012 in Digital Marketing

Feel like you saw more web banners and online ads this past year? You’re not imagining things. ComScore released its U.S. Digital Future in Focus for 2012 on...

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How to Spark a Romance Between Sales and Marketing

by Sylvia Jensen on Tuesday, February 14, 2012 in Sales & Marketing Alignment

It’s so sad to see when two people who have so much in common - all the same interests, the same sense of humour, the same goals – never become a couple. The...

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5 Lead Conversion Tips That Work for Any Marketing Program

by Contributor on Monday, February 13, 2012 in Marketing Efficiency

If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a...

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