Are Your Prospects Scared to Talk to Strangers? [CHART]

by Taha Sheikh on Sunday, April 8, 2012 in Email marketing

Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects. Each outgoing email can be...

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5 Crimes of Customer Care

by Michelle McGinnis on Friday, April 6, 2012 in Marketing Efficiency

It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should...

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Social Business Q&A: 10 Questions with Augie Ray

by Contributor on Wednesday, April 4, 2012 in Social Media

One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article,...

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Why Your Competitor’s High Google Ranking May be a Good Thing

by Michelle McGinnis on Tuesday, April 3, 2012 in Digital Marketing

It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. But a recent study on sponsored search suggests the...

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Which Industry is Growing its Audience Fastest? [CHART]

by Egan Cheung on Sunday, April 1, 2012 in Marketing Measurement

One of the key elements to a healthy revenue engine is the ability to increase the audience for your message.  With all other factors remaining constant, the...

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How Do You Appeal to the Distracted Buyer?

by Michelle McGinnis on Friday, March 30, 2012 in Content Marketing

Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of...

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3 Strategies Pro Golfers Could Teach Sales and Marketing

by Michelle McGinnis on Thursday, March 29, 2012 in Sales & Marketing Alignment

Ben Hogan famously said golf is 20% talent and 80% management. This week every golfer arriving at the Augusta National, one of the most demanding courses of the...

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

by Contributor on Wednesday, March 28, 2012 in Revenue Performance Management

These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?”, the latest video from Eloqua and JESS3. To be...

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