Does Social Media Deliver More Traffic Than Email?

by Michelle McGinnis on Sunday, February 19, 2012 in Email marketing

There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead...

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How to Avoid Sending the Worst Sales Email

by Jody Mooney on Friday, February 17, 2012 in Email marketing

Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous...

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How to Balance the Content Marketing Equation

by Contributor on Friday, February 17, 2012 in Content Marketing

You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for...

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Facebook and Google Going Big on Online Display Ads

by Michelle McGinnis on Wednesday, February 15, 2012 in Digital Marketing

Feel like you saw more web banners and online ads this past year? You’re not imagining things. ComScore released its U.S. Digital Future in Focus for 2012 on...

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How to Spark a Romance Between Sales and Marketing

by Sylvia Jensen on Tuesday, February 14, 2012 in Sales & Marketing Alignment

It’s so sad to see when two people who have so much in common - all the same interests, the same sense of humour, the same goals – never become a couple. The...

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5 Lead Conversion Tips That Work for Any Marketing Program

by Contributor on Monday, February 13, 2012 in Marketing Efficiency

If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a...

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What Should Worry B2B Marketers Most This Year? [CHART]

by Gaea Connary on Sunday, February 12, 2012 in Marketing Measurement

Goals are personal. As marketers we all have different ideas of what we need to accomplish. But when charting out gaps and room for improvement, it's nice to...

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The Enterprise’s $5.3 Billion Endorsement of the Cloud

by Contributor on Thursday, February 9, 2012 in Digital Marketing

If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. Earlier Oracle announced it would buy Taleo, which makes...

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