Chart: A Year of Marketing Excellence

by Egan Cheung on Monday, January 2, 2012 in Marketing Efficiency

Thank you to all of our customers, partners, friends, and fellow Eloquans for making 2011 such a phenomenal year.  We decided it would be fun to look at a...

Continue reading

7 Resolutions B2B Marketers Shouldn’t Make

by Michelle McGinnis on Saturday, December 31, 2011 in Demand Generation

Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no...

Continue reading

5 Big Marketing Fails of 2011

by Michelle McGinnis on Thursday, December 29, 2011 in Digital Marketing

Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those...

Continue reading

5 Lessons to Learn Early in Your Marketing Career

by Michelle McGinnis on Tuesday, December 27, 2011 in Marketing Efficiency

Today's guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She...

Continue reading

Chart: The Holidays are Hot for B2B

by Michelle McGinnis on Friday, December 23, 2011 in Digital Marketing

Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer companies start targeting...

Continue reading

A B2B Marketer’s Wish List for 2012

by Michelle McGinnis on Thursday, December 22, 2011 in Digital Marketing

Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B...

Continue reading

12 Holiday Gift Ideas for Marketers

by Michelle McGinnis on Tuesday, December 20, 2011 in Digital Marketing

The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday...

Continue reading

The Big SaaS Trends of 2011

by Egan Cheung on Sunday, December 18, 2011 in Marketing Measurement

This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social, discussing the positive effect that...

Continue reading