What is the Social Enterprise?

by Michelle McGinnis on Thursday, October 6, 2011 in Digital Marketing

Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. “Welcome to the Social Enterprise,” it declared. The sign...

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Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

by Contributor on Tuesday, October 4, 2011 in Content Marketing

Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire...

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How to Write B2B Blogs: Your Story is Your Service

by Michelle McGinnis on Monday, October 3, 2011 in Content Marketing

I sat in on a live session of #blogchat at the MarketingProfs B2B Forum not too long ago and a provocative question was asked of the group – “are you blogging...

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How Many Fields Belong On Your Landing Pages? [Chart]

by Egan Cheung on Sunday, October 2, 2011 in Demand Generation

One of the most popular requests we get is to look at how the number of questions asked in a form affects whether or not people fill it in.  Common wisdom is...

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3 Lead Scoring Problems - And How to Solve Them

by Michelle McGinnis on Wednesday, September 28, 2011 in Lead Scoring

Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in...

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Jay Baer Exposes 4 Common B2B Social Media Mistakes

by Michelle McGinnis on Wednesday, September 28, 2011 in Social Media

“But we’re in B2B marketing…” Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Jay Baer,...

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The New 4 P's of Marketing

by Contributor on Tuesday, September 27, 2011 in Digital Marketing

You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has...

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6 Steps to Defining Your Value Proposition from MarketingSherpa

by Michelle McGinnis on Monday, September 26, 2011 in Demand Generation

“If your value proposition isn’t rolling off your lips, you already have a problem.” That’s how Dr. Flint McGlaughlin, Managing Director and CEO of MECLabs,...

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