10 Fast Facts About Facebook

by Michelle McGinnis on Thursday, February 2, 2012 in Social Media

We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100...

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What's Happening to EU Privacy Law? An FAQ

by Michelle McGinnis on Wednesday, February 1, 2012 in Digital Marketing

Privacy law in the European Union was back in the headlines recently. That's due to proposed changes to EU privacy protections that were released by The...

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4 Steps for Making Demand Generation More Social

by Michelle McGinnis on Monday, January 30, 2012 in Demand Generation

Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  While B2B companies have jumped on the bandwagon, demand...

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Chart: How Many Streaming Videos Do We Watch?

by Egan Cheung on Sunday, January 29, 2012 in Digital Marketing

How much streaming video do we watch? Lots. I compiled some of Nielsen's reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5...

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13 Questions Marketing Should Ask the Sales Reps

by Michelle McGinnis on Friday, January 27, 2012 in Sales & Marketing Alignment

As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan...

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Video: What's Holding Back UK Marketers from Social?

by Michelle McGinnis on Wednesday, January 25, 2012 in Social Media

If you think everyone is jumping into social advertising, think again. A recent survey of UK marketers at ad:tech London found that 66% were currently running,...

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Why Your 2012 Marketing Plan Needs Tablets

by Michelle McGinnis on Tuesday, January 24, 2012 in Marketing Efficiency

Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a...

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The Phrenology of the Modern B2B Marketer

by Contributor on Monday, January 23, 2012 in Content Marketing

We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online...

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