Chart: Why You Don't Need to Endlessly Debate Revenue Attribution

by Michelle McGinnis on Sunday, November 20, 2011 in Marketing Measurement

About 4 years ago, I brought my friend, "Alan" to a party. At this party, he met his future wife, "Emma". At their wedding, I told everyone that I was...

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Book Review: "Successful Selling" by Matt Heinz

by Michelle McGinnis on Friday, November 18, 2011 in Demand Generation

As someone who engages daily with b2b marketers looking to drive alignment between sales and marketing, there are plenty of books, podcasts and blogs out there...

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We Should Be Asking: “Why Didn’t Marketo Raise More?”

by Contributor on Wednesday, November 16, 2011 in Revenue Performance Management

Canned responses exist for a reason. While the language may be rote, the spirit is typically sincere. When I heard word of Marketo’s $50 million round, my...

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Why Buffett Invested in IBM: It’s Not Tech, It’s the Support

by Michelle McGinnis on Tuesday, November 15, 2011 in Revenue Performance Management

IBM is enjoying the effect of the “Buffett Bounce,” after the billionaire investor, Warren Buffett, revealed on CNBC Monday that his firm bought more than $10...

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What is Newsjacking?

by Contributor on Monday, November 14, 2011 in Marketing Efficiency

Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to...

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Chart: The Summer of the Small Business Social Boom

by Egan Cheung on Sunday, November 13, 2011 in Social Media

This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. We looked at customers who...

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11 Tweetable Digital Marketing Notes from ad:tech

by Michelle McGinnis on Friday, November 11, 2011 in Digital Marketing

Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search,...

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You Need Better Content, Not More

by Michelle McGinnis on Thursday, November 10, 2011 in Content Marketing

There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. 48 hours...

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