Chart: How Training Can Pay Off Big

by Sarah Mena-Sturla on Monday, December 12, 2011 in Marketing Efficiency

Can education help you achieve your objectives?  It can be a challenge to escape the buzzing of your Android while investing your valuable time in a course, but...

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4 Online Contests Worth Looking Over

by Michelle McGinnis on Saturday, December 10, 2011 in Digital Marketing

Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and...

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Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

by Michelle McGinnis on Friday, December 9, 2011 in Social Media

Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers - brand pages! Twitter's Chief Revenue Officer, Adam...

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3 Ways Marketing Automation is Like an 80's Movie

by Michelle McGinnis on Wednesday, December 7, 2011 in Digital Marketing

Doc Brown, thought leader? Inspired by the Marketing Automation Institute’s upcoming Webinar, Marketing Automation: Back to the Future, we gave some thought to...

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B2B Blogging and Video Takes Off

by Michelle McGinnis on Tuesday, December 6, 2011 in Content Marketing

Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been the year of the blog. The survey found...

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Bored to 3.4 Billion Tears

by Steven Woods on Monday, December 5, 2011 in Marketing Efficiency

In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending...

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What Your Last Facebook Post Says About Your Brand

by Egan Cheung on Monday, December 5, 2011 in Social Media

My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I've had more person-to-person conversations...

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How to do Post-Event Sales Enablement

by Michelle McGinnis on Friday, December 2, 2011 in Sales & Marketing Alignment

Event marketing has taken its bruises. Yet it persists as a powerful tool not only for brand awareness but also for demand generation. It generates urgency and...

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