Chart: The Summer of the Small Business Social Boom

by Egan Cheung on Sunday, November 13, 2011 in Social Media

This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. We looked at customers who...

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11 Tweetable Digital Marketing Notes from ad:tech

by Michelle McGinnis on Friday, November 11, 2011 in Digital Marketing

Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search,...

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You Need Better Content, Not More

by Michelle McGinnis on Thursday, November 10, 2011 in Content Marketing

There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. 48 hours...

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5 Marketing Problems Google+ Says It Can Solve

by Michelle McGinnis on Thursday, November 10, 2011 in Social Media

Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social...

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Facebook VP: 3 Steps to Building Brands on Facebook

by Michelle McGinnis on Wednesday, November 9, 2011 in Digital Marketing

The internet was once a great anonymous playhouse. That's changing as the social media drives the web towards a greater degree of personalization. And that's...

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Google+ Opens Up Brand Pages...Sort Of

by Michelle McGinnis on Tuesday, November 8, 2011 in Social Media

From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, "When will brand pages be available?" Goog...

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Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

by Paul Teshima on Monday, November 7, 2011 in Digital Marketing

Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google) raising over $700 million, just on the heels of LinkedIn’s IPO success a few...

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5 Foundational Marketing Books You Need to Read

by Michelle McGinnis on Friday, November 4, 2011 in Digital Marketing

Today's guest post comes from Todd Defren, a principal at SHIFT Communications, a co-founder of Social Media Club and author of the blog PR Squared. He's work...

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