Content Marketing

Publishing valuable content – whether blog articles, infographics, white papers, or videos – can turn prospects into customers. By educating and engaging potential and current customers, content marketing will position you and your brand as thought leaders in your industry.
Related Links:
- Video: Content is King
- Best Practices: Content Marketing
- More info: Web Forms and Landing Pages
- Video: Four Copywriting Tips

‘Snackable’ Formats Driving Content Marketing

by Eloqua on March 5, 2014 in Content Marketing

How to use bite-sized content to keep your audience coming back for more.

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Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

by contributor on March 5, 2014 in Content Marketing

How to make your marketing memorable.

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The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

by Amanda Batista on February 19, 2014 in Content Marketing

Yeah you know me. Here are tips for mapping out your content curation strategy.

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The State of Content Production: Benchmarks and Action Items

by Eloqua on February 13, 2014 in Content Marketing

A breakdown of content production trends, challenges, and tips to help your strategy.

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The State of Content Marketing 2014 [Infographic]

by Eloqua on February 12, 2014 in Content Marketing

An illustration of the modern content marketer’s mix.

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How Do You Work Content Into Your Marketing Mix? [New benchmark report]

by Amanda Batista on February 5, 2014 in Content Marketing

We teamed up with our friends at LookBook HQ and checked the content pulse of our modern marketing community, and the results are in!

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3 Questions You Should Ask About Your Content Marketing Strategy

by Kaila Garrison on January 15, 2014 in Content Marketing

With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three …

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4 Tips for Boosting Employees’ Content Marketing Contributions

by Content Marketing Group on January 6, 2014 in Content Marketing

In a perfect world, your blog would be full of fresh, insightful posts week in and week out. Unfortunately, the world is not perfect: …

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