2013 Year in Review Content Marketing

by Kaila Garrison on Tuesday, December 31, 2013 in Content Marketing

Looking back on 2013, it’s amazing how much things have changed for digital and content marketers. Here are just a few of the biggest stories to break in the...

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3 Brands Doing Instagram Right

by Content Marketing Group on Monday, December 30, 2013 in Content Marketing

In today’s photo-happy, selfie-taking society, it’s no surprise Instagram has become a platform more brands are leveraging. Here are three brands who are doing...

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Using Content to Support Big Initiatives and Lead Generation

by Kaila Garrison on Saturday, December 28, 2013 in Content Marketing

How do you build a funnel for a new product or line of business? By using a content marketing campaign. Lead generation is the most prevalent goal B2B marketers...

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Words to Avoid in Email Subject Lines

by Content Marketing Group on Friday, December 27, 2013 in Content Marketing

“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.”Most email-savvy consumers will recognize that the above email subject lines – real...

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Words to Avoid in Email Subject Lines

by Content Marketing Group on Thursday, December 26, 2013 in Content Marketing

“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.”Most email-savvy consumers will recognize that the above email subject lines – real...

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The 5 Roles of a Social Media Manager

by Kaila Garrison on Tuesday, December 24, 2013 in Content Marketing

In just a few years, the “social media manager” job title has come into existence, changed and then changed again. Chances are it will continue to change as...

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Identifying Your Content Strategy and Roles for the New Year

by Kaila Garrison on Monday, December 23, 2013 in Content Marketing

As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year...

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Anatomy of an Effective White Paper

by Content Marketing Group on Friday, December 20, 2013 in Content Marketing

White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company as...

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