The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

by Amanda Batista on Wednesday, February 19, 2014 in Content Marketing

Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ...

Continue reading

The State of Content Production: Benchmarks and Action Items

by Michelle McGinnis on Thursday, February 13, 2014 in Content Marketing

We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community:...

Continue reading

The State of Content Marketing 2014 [Infographic]

by Michelle McGinnis on Wednesday, February 12, 2014 in Content Marketing

Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. Together with our friends at LookBook HQ we sought to benchmark...

Continue reading

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

by Amanda Batista on Wednesday, February 5, 2014 in Content Marketing

There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen...

Continue reading

3 Questions You Should Ask About Your Content Marketing Strategy

by Kaila Garrison on Wednesday, January 15, 2014 in Content Marketing

With so much pressure to build a content marketing strategy, where does one begin? Starting from scratch can be overwhelming, but there are three basic tenets...

Continue reading

4 Tips for Boosting Employees’ Content Marketing Contributions

by Content Marketing Group on Monday, January 6, 2014 in Content Marketing

In a perfect world, your blog would be full of fresh, insightful posts week in and week out. Unfortunately, the world is not perfect: Lots of things seem to get...

Continue reading

Broad Audience Questions You Should Be Asking

by Content Marketing Group on Saturday, January 4, 2014 in Content Marketing

Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies,...

Continue reading

3 Secrets to Getting Click Throughs on Twitter

by Content Marketing Group on Thursday, January 2, 2014 in Content Marketing

We’ve said it before: Twitter is a great tool for driving traffic to your blog. Are you composing and publishing tweets for your blog that take complete...

Continue reading
1 2 3 4 5 6 7 8 9 ... 37