The 5 Roles of a Social Media Manager

by Kaila Garrison on Tuesday, December 24, 2013 in Content Marketing

In just a few years, the “social media manager” job title has come into existence, changed and then changed again. Chances are it will continue to change as...

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Identifying Your Content Strategy and Roles for the New Year

by Kaila Garrison on Monday, December 23, 2013 in Content Marketing

As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year...

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Anatomy of an Effective White Paper

by Content Marketing Group on Friday, December 20, 2013 in Content Marketing

White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company as...

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Should You Start Vlogging?

by Kaila Garrison on Thursday, December 19, 2013 in Content Marketing

Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to...

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Promoting Contests With Content

by Kaila Garrison on Tuesday, December 17, 2013 in Content Marketing

Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying...

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Can Google Hummingbird Work For Your Content?

by Kaila Garrison on Monday, December 16, 2013 in Content Marketing

In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the...

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Owned, Earned and Paid Media 101

by Content Marketing Group on Thursday, December 12, 2013 in Content Marketing

The widespread adoption of owned media strategies for companies both large and small is increasing integral and becoming the norm. But do you know what it is,...

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How to Use Holidays In Your Content Marketing (Even the Weird Ones)

by Melanie Cummings on Thursday, December 12, 2013 in Content Marketing

*All dates are for the 2014 calendar year. Everyone knows that Valentine’s Day is in February, but did you know that February is also National Heart Month?...

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