The Staying Power of BuzzFeed’s “What City Should I Actually Live In?” Quiz

by Contributor on Friday, July 25, 2014 in Content Marketing

Today’s post comes courtesy of Seth Lieberman, founder and CEO of SnapApp, a content marketing platform that gives marketers the power to generate leads and...

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The Global State of the Mobile App and Push Notification Markets

by Steve Olenski on Monday, July 14, 2014 in Content Marketing

On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations &...

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5 Ways to Humanize Your Online Communications

by Contributor on Friday, July 11, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about...

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John Legend Coming to Interact 2014

by Amanda Batista on Tuesday, June 17, 2014 in Content Marketing

We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014, the digital marketing conference for B2C...

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Content Marketing Lessons From The New York Times Innovation Report

by Steve Olenski on Friday, June 6, 2014 in Content Marketing

It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. The report, penned by internal Times’...

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Seven Ugly Truths About Content Marketing

by Contributor on Monday, June 2, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Rachel Metscher, the director of content marketing at ICF Internationa, where she's responsible helping her...

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Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

by Contributor on Wednesday, March 5, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Joe Cardillo, who  works for design marketplace startup Visually, assisting with key client and...

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The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

by Amanda Batista on Wednesday, February 19, 2014 in Content Marketing

Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ...

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