Using Content to Support Big Initiatives and Lead Generation

by Kaila Garrison on Saturday, December 28, 2013 in Content Marketing

How do you build a funnel for a new product or line of business? By using a content marketing campaign. Lead generation is the most prevalent goal B2B marketers...

Continue reading

Words to Avoid in Email Subject Lines

by Content Marketing Group on Friday, December 27, 2013 in Content Marketing

“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.”Most email-savvy consumers will recognize that the above email subject lines – real...

Continue reading

Words to Avoid in Email Subject Lines

by Content Marketing Group on Thursday, December 26, 2013 in Content Marketing

“I NEED YOU. MAYBE YOU MY FUTURE?” “WINNING NOTIFICATION.” “Thousands killed.”Most email-savvy consumers will recognize that the above email subject lines – real...

Continue reading

The 5 Roles of a Social Media Manager

by Kaila Garrison on Tuesday, December 24, 2013 in Content Marketing

In just a few years, the “social media manager” job title has come into existence, changed and then changed again. Chances are it will continue to change as...

Continue reading

Identifying Your Content Strategy and Roles for the New Year

by Kaila Garrison on Monday, December 23, 2013 in Content Marketing

As we usher in a new year, it’s time to take a look at your ongoing content marketing needs, including strategy, your content team and metrics. The new year...

Continue reading

Anatomy of an Effective White Paper

by Content Marketing Group on Friday, December 20, 2013 in Content Marketing

White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for establishing your company as...

Continue reading

Should You Start Vlogging?

by Kaila Garrison on Thursday, December 19, 2013 in Content Marketing

Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the shift of the online experience to...

Continue reading

Promoting Contests With Content

by Kaila Garrison on Tuesday, December 17, 2013 in Content Marketing

Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying...

Continue reading
1 2 3 4 5 6 7 8 9 ... 36