Content Marketing

Publishing valuable content – whether blog articles, infographics, white papers, or videos – can turn prospects into customers. By educating and engaging potential and current customers, content marketing will position you and your brand as thought leaders in your industry.
Related Links:
- Video: Content is King
- Best Practices: Content Marketing
- More info: Web Forms and Landing Pages
- Video: Four Copywriting Tips

Should You Start Vlogging?

by Kaila Garrison on December 18, 2013 in Content Marketing

Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the …

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Promoting Contests With Content

by Kaila Garrison on December 17, 2013 in Content Marketing

Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme,…

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Can Google Hummingbird Work For Your Content?

by Kaila Garrison on December 16, 2013 in Content Marketing

In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the content universe.

Is search …

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Owned, Earned and Paid Media 101

by Content Marketing Group on December 12, 2013 in Content Marketing

The widespread adoption of owned media strategies for companies both large and small is increasing integral and becoming the norm. But do you know …

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How to Use Holidays In Your Content Marketing (Even the Weird Ones)

by Melanie Ramsey on December 11, 2013 in Content Marketing

*All dates are for the 2014 calendar year.…

Everyone knows that Valentine’s Day is in February, but did you know that February is also

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Business Process Management Built to Last

by Kaila Garrison on December 11, 2013 in Content Marketing

In just a few years, the “social media manager” job title has come into existence, changed and then changed again. Chances are it will…

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How to Target Persona Sasquatches

by Kaila Garrison on December 10, 2013 in Content Marketing

Have you ever thought about why no one has ever seen a sasquatch in Central Park?

Since the first recorded sighting of a sasquatch …

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Using Email to Generate B2B Leads

by Kaila Garrison on December 9, 2013 in Content Marketing

Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects.

But the basics …

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