Content Marketing

Publishing valuable content – whether blog articles, infographics, white papers, or videos – can turn prospects into customers. By educating and engaging potential and current customers, content marketing will position you and your brand as thought leaders in your industry.
Related Links:
- Video: Content is King
- Best Practices: Content Marketing
- More info: Web Forms and Landing Pages
- Video: Four Copywriting Tips

Using Email to Generate B2B Leads

by Kaila Garrison on December 9, 2013 in Content Marketing

Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects.

But the basics …

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Content Marketing Basics: What is Cost Per Lead?

by Content Marketing Group on December 6, 2013 in Content Marketing

When it comes to content marketing, one of the most important metrics to measure… the results of your efforts is cost per lead, a

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Five New Year’s Blogging Resolutions

by Content Marketing Group on December 4, 2013 in Content Marketing

In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging …

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Get the Most Out of Old Content

by Kaila Garrison on December 3, 2013 in Content Marketing

It takes an incredible amount of work to generate content… that moves your audience, from strategizing and planning, to creating and building, to publishing

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Selling Content Marketing to the C-Suite

by Kaila Garrison on November 27, 2013 in Content Marketing

Content Marketing

 

 

How do you sell the idea of content marketing… to the decision makers in your C-suite? Company leaders are leery of tactics

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The Lifecycle of a Blog Post

by Kaila Garrison on November 27, 2013 in Content Marketing

Once a blog post gets published, it gets clicks for a few hours – or if you’re lucky, a few days – and then…

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Understanding Your Audience Persona

by Kaila Garrison on November 22, 2013 in Content Marketing

 

 

Content marketing …is quickly becoming the de facto marketing solution for viable brands. The key to successful content marketing is obviously great,

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Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]

by Amanda Batista on November 22, 2013 in Content Marketing

Get the right Xs and Os in motion with these ideas for epic engagement with the Content Marketing Playbook.

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