Content Marketing

Publishing valuable content – whether blog articles, infographics, white papers, or videos – can turn prospects into customers. By educating and engaging potential and current customers, content marketing will position you and your brand as thought leaders in your industry.
Related Links:
- Video: Content is King
- Best Practices: Content Marketing
- More info: Web Forms and Landing Pages
- Video: Four Copywriting Tips

What’s the Real ROI of Content Marketing?

What’s the Real ROI of Content Marketing?

by Eloqua on June 6, 2012 in Content Marketing
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Tons of businesses are talking about content marketing. But what’s the return on investment? A new e-book offers an answer.

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Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

by contributor on May 24, 2012 in Content Marketing
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The terms “inbound marketing” and “content marketing…” have been popping up in the blog posts, press releases, eBooks, infographics and social media

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David Meerman Scott: How to Break Into the News Cycle

David Meerman Scott: How to Break Into the News Cycle

by Eloqua on April 27, 2012 in Content Marketing
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Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to…

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Introducing “The Blog Tree: UK Edition” [Infographic]

Introducing “The Blog Tree: UK Edition” [Infographic]

by contributor on April 24, 2012 in Content Marketing
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At Eloqua, two principles guide our content marketing… efforts: “Content as a Service” (content should help people be more productive in their jobs or

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How Do You Appeal to the Distracted Buyer?

How Do You Appeal to the Distracted Buyer?

by Eloqua on March 30, 2012 in Content Marketing
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Here’s the good news: people are consuming more content on a daily basis than ever.
Here’s the bad news: they seem to be consuming…

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4 Pervasive Myths About Brand Journalism

4 Pervasive Myths About Brand Journalism

by Eloqua on March 9, 2012 in Content Marketing
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Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism?
Often bandied about brand…

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How to: Mapping Content to the Buyer's Journey

How to: Mapping Content to the Buyer’s Journey

by contributor on February 22, 2012 in Content Marketing
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Eloqua’s @Jchernov and @ellehwoulfe explain how to map content marketing to the buyer’s journey in this @JESS3 designed presentation

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How to Balance the Content Marketing Equation

How to Balance the Content Marketing Equation

by contributor on February 16, 2012 in Content Marketing
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You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the…

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