Content Marketing Basics: What is Cost Per Lead?

by Content Marketing Group on Friday, December 6, 2013 in Content Marketing

When it comes to content marketing, one of the most important metrics to measure the results of your efforts is cost per lead, a metric that tells you how much...

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Five New Year’s Blogging Resolutions

by Content Marketing Group on Wednesday, December 4, 2013 in Content Marketing

In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging...

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Get the Most Out of Old Content

by Kaila Garrison on Tuesday, December 3, 2013 in Content Marketing

It takes an incredible amount of work to generate content that moves your audience, from strategizing and planning, to creating and building, to publishing and...

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Selling Content Marketing to the C-Suite

by Kaila Garrison on Wednesday, November 27, 2013 in Content Marketing

    How do you sell the idea of content marketing to the decision makers in your C-suite? Company leaders are leery of tactics they don’t understand -- and...

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The Lifecycle of a Blog Post

by Kaila Garrison on Wednesday, November 27, 2013 in Content Marketing

Once a blog post gets published, it gets clicks for a few hours – or if you’re lucky, a few days – and then it’s done for … right? Not if you’ve got the right...

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Understanding Your Audience Persona

by Kaila Garrison on Friday, November 22, 2013 in Content Marketing

    Content marketing is quickly becoming the de facto marketing solution for viable brands. The key to successful content marketing is obviously great,...

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Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]

by Amanda Batista on Friday, November 22, 2013 in Content Marketing

This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire...

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​How to Embed Facebook Posts into Your Blog Post

by Clayton Stobbs on Thursday, November 21, 2013 in Content Marketing

  This summer, Facebook announced a new platform capability that can not only drive engagement on your brand’s Facebook page, but also can also enhance your...

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