Activating Your Content Team

by Kaila Garrison on Friday, November 15, 2013 in Content Marketing

Generating content with regularity to build an audience is difficult – we all know that. What most marketers do not realize is that their content team...

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Tips for Hiring Freelance Designers

by Kaila Garrison on Thursday, November 14, 2013 in Content Marketing

Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white...

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Where to Find Images for your Blog

by Clayton Stobbs on Wednesday, November 13, 2013 in Content Marketing

There are many reasons why you need images in every blog post you create – the most important reason being that it is user-friendly. Visitors’ eyes key in on...

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CTA Header Best Practices

by Kaila Garrison on Wednesday, November 13, 2013 in Content Marketing

Putting a call to action in the header image of a website or email will increase the likelihood that the user will take the desired action. But what does a good...

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Sell Content Marketing to Your CEO

by Kaila Garrison on Monday, November 11, 2013 in Content Marketing

Content marketing is a valuable asset in any marketer’s toolkit – but how do you sell the concept to your CEO? Chances are good your marketing strategy already...

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How Do You Produce More Interesting Content? [CHART]

by David Rudolph on Sunday, November 10, 2013 in Content Marketing

While the need to create more content is viable for modern marketers, the demand for accessible, valuable content is a real pain point. The quantity versus...

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Why Content Marketing Matters

by Lee Jorgenson on Friday, November 8, 2013 in Content Marketing

Content marketing is nothing new, but it is much more of a focus in digital marketing.  The basic concept is to provide valuable content to your market and...

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What Should a B2B Brand Voice Sound Like on Twitter?

by Kaila Garrison on Thursday, November 7, 2013 in Content Marketing

A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...

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