Why Content Marketing Matters

by Lee Jorgenson on Friday, November 8, 2013 in Content Marketing

Content marketing is nothing new, but it is much more of a focus in digital marketing.  The basic concept is to provide valuable content to your market and...

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What Should a B2B Brand Voice Sound Like on Twitter?

by Kaila Garrison on Thursday, November 7, 2013 in Content Marketing

A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...

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Benefits and Risks of Scheduling Content

by Kaila Garrison on Tuesday, November 5, 2013 in Content Marketing

Compendium’s content marketing platform allows you to create a content calendar and social promotions of your content. Functionally, it’s great and many...

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3 Free Social Reporting Tools You Should Be Using

by Clayton Stobbs on Monday, November 4, 2013 in Content Marketing

There is no doubt that it’s crucially important to your content planning strategy to be measuring the performance of your generated content. If you’re not...

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Create Content That Makes Your Small Business Look Bigger

by Kaila Garrison on Friday, November 1, 2013 in Content Marketing

You may have a great content marketing idea or social media campaign in your head, but if you don’t have the budget for it, it will just remain an idea. This...

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Recorded webinar: The 9 most horrifying content marketing misunderstandings

by Chris Moody on Friday, November 1, 2013 in Content Marketing

Thanks to all of you who joined Jay Baer and myself for our fun Halloween themed content marketing webinar! There was a great discussion with the hashtag...

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Halloween Tricks & Marketing Treats to Engage Customers

by Kaila Garrison on Thursday, October 31, 2013 in Content Marketing

Halloween is one of those holidays that’s fun no matter what age you are. Kids get to dress up and walk around and gather free candy. Adults get to pretend to...

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Make Better Use of Your Content with a Single Tool for Content Marketing

by Kaila Garrison on Wednesday, October 30, 2013 in Content Marketing

Unless you’ve had your head under a rock, you’ve heard all the talk about Big Data. But many marketers don’t have the luxury of giving Big Data a single thought...

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