Understanding Your Audience Persona

by Kaila Garrison on Friday, November 22, 2013 in Content Marketing

    Content marketing is quickly becoming the de facto marketing solution for viable brands. The key to successful content marketing is obviously great,...

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Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]

by Amanda Batista on Friday, November 22, 2013 in Content Marketing

This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers. Aimed at helping inspire...

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​How to Embed Facebook Posts into Your Blog Post

by Clayton Stobbs on Thursday, November 21, 2013 in Content Marketing

  This summer, Facebook announced a new platform capability that can not only drive engagement on your brand’s Facebook page, but also can also enhance your...

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6 Values of the Best B2B Content Layouts

by Kaila Garrison on Wednesday, November 20, 2013 in Content Marketing

  All of the content in the world won’t do your business any good if people don’t see it. Your B2B content marketing strategy should include not just creation,...

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3 Steps to Implementing a Content Calendar

by Clayton Stobbs on Tuesday, November 19, 2013 in Content Marketing

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

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LinkedIn is for B2B Content Marketing

by Kaila Garrison on Monday, November 18, 2013 in Content Marketing

According to research from Content Marketing Institute founder Joe Pulizzi, LinkedIn is the only platform the majority (62 percent) of B2B marketers consider to...

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Activating Your Content Team

by Kaila Garrison on Friday, November 15, 2013 in Content Marketing

Generating content with regularity to build an audience is difficult – we all know that. What most marketers do not realize is that their content team...

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Tips for Hiring Freelance Designers

by Kaila Garrison on Thursday, November 14, 2013 in Content Marketing

Design is a key element of content marketing. Whether you are creating infographics (like this What Works in B2B vs B2C infographic), animations, white...

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