Content Marketing

Publishing valuable content – whether blog articles, infographics, white papers, or videos – can turn prospects into customers. By educating and engaging potential and current customers, content marketing will position you and your brand as thought leaders in your industry.
Related Links:
- Video: Content is King
- Best Practices: Content Marketing
- More info: Web Forms and Landing Pages
- Video: Four Copywriting Tips

How to Visualize Your Content Marketing and Prove its Value

by Chris Moody on October 25, 2013 in Content Marketing

In the era of “Big Data,” marketers need to be more strategic with the information they collect and can access. But it’s overwhelming trying…

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How to Create Blog Posts That Support Nurturing Campaigns

by Content Marketing Group on October 23, 2013 in Content Marketing

By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo

Corporate blog posts can work at all levels of the funnel. At the top of

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Attention Brands On Twitter: Short is Sweet

by Kaila Garrison on October 23, 2013 in Content Marketing

They can’t be longer than 140 characters, but how long should branded tweets be to get the best engagement?

Here is a rule of …

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Creating Tweets that Drive Traffic to Your Blog

by Kaila Garrison on October 23, 2013 in Content Marketing

Creating Tweets

If you’re looking for ways to drive more traffic to your blog, consider Twitter. The social media… platform can be a great resource

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When Should You Do Multi-Part Blog Posts

by Clayton Stobbs on October 22, 2013 in Content Marketing

So you have a good blog… topic, but what do you do with it? Should it be a single post or a series of

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How to Find Your Audience Personae

by Content Marketing Group on October 22, 2013 in Content Marketing

Searching for People

In simplest terms, your brand’s target personae can be thought of as your audience demographics, personified. These personae are made by taking into account …

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3 Tips for Creating Holiday Content

by Clayton Stobbs on October 21, 2013 in Content Marketing

It’s about that time again. It’s time to think about social content planning… for the holidays and your editorial calendar. Now is the time

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How to Spark Content Creativity

by Clayton Stobbs on October 19, 2013 in Content Marketing

Creativity is essential for successful content marketing. The point of content marketing is to create an engaged user base that takes a desired action.…

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