Content Marketing

Publishing valuable content – whether blog articles, infographics, white papers, or videos – can turn prospects into customers. By educating and engaging potential and current customers, content marketing will position you and your brand as thought leaders in your industry.
Related Links:
- Video: Content is King
- Best Practices: Content Marketing
- More info: Web Forms and Landing Pages
- Video: Four Copywriting Tips

16 Experts Answer, “What makes a great infographic?”

16 Experts Answer, “What makes a great infographic?”

by contributor on May 24, 2011 in Content Marketing
409 ►Retweet

Since agreeing to speak about infographics at Content Marketing World…, the question “What makes a great infographic?” has been ricocheting around in my

Continue reading
6 Brilliant Uses of Video

6 Brilliant Uses of Video

by contributor on May 16, 2011 in Content Marketing
71 ►Retweet

If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s…

Continue reading
Marketing Monkeybusiness: 5 WOM Antics to Avoid

Marketing Monkeybusiness: 5 WOM Antics to Avoid

by contributor on May 4, 2011 in Content Marketing
31 ►Retweet

Last Friday I guest posted on  Mark Schaefer’s epic {grow} blog (“8 Big Ideas to Drive B2B Buzz…“) about word-of-mouth

Continue reading
10 Years in the Making: Eloqua's Grande Guide to Wikipedia

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

by contributor on May 3, 2011 in Content Marketing
49 ►Retweet

An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content…

Continue reading
"Revenue" Turns One

“Revenue” Turns One

by Jesse Noyes on April 13, 2011 in Content Marketing
26 ►Retweet

We’re donning our party hats at Eloqua today. Why? Because today “It’s All About Revenue” turns a year old.
I think that may equal…

Continue reading
Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

by Jesse Noyes on April 8, 2011 in Content Marketing
20 ►Retweet

You know the story. A number of blind men each have the opportunity to inspect an elephant. The one touching the elephant’s trunk is…

Continue reading
This Study On The New York Times Could Change Your Marketing

This Study On The New York Times Could Change Your Marketing

by Jesse Noyes on April 7, 2011 in Content Marketing
40 ►Retweet

I picked a random day this week and examined the list of the most emailed articles of the past month on The New York …

Continue reading
Leave The Flip-Flops: How to Survive SXSW

Leave The Flip-Flops: How to Survive SXSW

by Jesse Noyes on March 10, 2011 in Content Marketing
18 ►Retweet

You see it every year at South By Southwest, and it breaks your heart. Teeming masses flooding the streets of Austin whose early smiles…

Continue reading