Content Marketing

Publishing valuable content – whether blog articles, infographics, white papers, or videos – can turn prospects into customers. By educating and engaging potential and current customers, content marketing will position you and your brand as thought leaders in your industry.
Related Links:
- Video: Content is King
- Best Practices: Content Marketing
- More info: Web Forms and Landing Pages
- Video: Four Copywriting Tips

6 Facts You Should Know About Memorial Day
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6 Facts You Should Know About Memorial Day

by Eloqua on May 30, 2011 in Content Marketing
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Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the…

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What PR Pros Can Learn from The Huffington Post
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What PR Pros Can Learn from The Huffington Post

by contributor on May 27, 2011 in Content Marketing
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The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler…

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4 Common Lead Scoring Snags - How To Fix Them!
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4 Common Lead Scoring Snags – How To Fix Them!

by Eloqua on May 26, 2011 in Content Marketing
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You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified…

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16 Experts Answer, “What makes a great infographic?”
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16 Experts Answer, “What makes a great infographic?”

by contributor on May 24, 2011 in Content Marketing
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Since agreeing to speak about infographics at Content Marketing World…, the question “What makes a great infographic?” has been ricocheting around in my

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6 Brilliant Uses of Video
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6 Brilliant Uses of Video

by contributor on May 16, 2011 in Content Marketing
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If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s…

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Marketing Monkeybusiness: 5 WOM Antics to Avoid
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Marketing Monkeybusiness: 5 WOM Antics to Avoid

by contributor on May 4, 2011 in Content Marketing
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Last Friday I guest posted on  Mark Schaefer’s epic {grow} blog (“8 Big Ideas to Drive B2B Buzz…“) about word-of-mouth

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10 Years in the Making: Eloqua's Grande Guide to Wikipedia
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10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

by contributor on May 3, 2011 in Content Marketing
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An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content…

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"Revenue" Turns One
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“Revenue” Turns One

by Eloqua on April 13, 2011 in Content Marketing
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We’re donning our party hats at Eloqua today. Why? Because today “It’s All About Revenue” turns a year old.
I think that may equal…

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