Tips to Amplify Your Lead Gen with Next Gen Social Data

by Contributor on Tuesday, October 21, 2014 in Social Media

Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux, CEO of Attentive.ly, a next generation social media...

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7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

by Contributor on Friday, October 3, 2014 in Social Media

Editor’s Note: Today’s post comes courtesy of Carter Hostelley, the Founder and CEO of Leadtail, a social strategy and insights firm. For the past five years, he...

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Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School

by Contributor on Tuesday, September 30, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Nikki Serapio, Manager of Marketing Community at Oracle. This week he’s reporting from Oracle OpenWorld – if...

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The Impact of the Internet of Things on Marketing Attribution

by Contributor on Tuesday, September 23, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Jessica Groopman, a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies....

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Why Content is the New Sales Call

by Contributor on Monday, September 15, 2014 in Marketing Efficiency

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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7 Copywriting Formulas to Support Online Sales

by Contributor on Thursday, September 4, 2014 in Content Marketing

Editor's Note: Today's post comes courtesy of Helen Nesterenko, the founder of Writtent.com, the go-to place to find freelance writers and create great...

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Move Beyond Sales With These Business KPIs

by Contributor on Friday, August 29, 2014 in Marketing Measurement

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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How To Chop Up Your Webinar Content

by Contributor on Wednesday, August 27, 2014 in Content Marketing

Editor’s Note: Today’s post comes courtesy of Liz O'Neill, a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and...

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