Contributors

Rob Brewster, Senior Vice President, Business Development

Robert Brewster joined Eloqua in May 2008 and is responsible for driving the growth of Eloqua's partner business, managing relationships with Eloqua's Marketing Service Partners (MSPs), implementation partners and strategic partners (including Oracle, Salesforce.com, Microsoft). With close to 20 years of experience in sales and business development, Rob was most recently VP of Alliances at salesforce.com where he was instrumental in driving the growth of their channel business and partnerships. Prior to SFDC, he spent 5 years at Epiphany in various channel roles including 2 years as VP of Global Alliances. Rob also had stints at Siebel, BEA, Intellicorp, and Data Broadcasting.

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Joe Payne, CEO

Joseph Payne brings more than 15 years of leadership and a proven track record with high growth software companies to Eloqua. His focus at Eloqua is to drive the company's strategic direction and to oversee all operations of the company. Joe’s broad experience base in delivering software solutions for marketers gives him a unique perspective of the most pressing concerns of marketers today: visibility, measurement, effectiveness and efficiency.

Joe was most recently President and COO of iDefense, a VeriSign company where he was responsible for the operations of the company. Prior to joining iDefense, he was President and CEO of eSecurity Inc., and President and CEO of eGrail.

Joe’s role as Chief Marketing Officer at MicroStrategy Inc. exemplifies his ability to run the global marketing efforts of a fast growing company in the business analytics market. Mr. Payne also held marketing roles at The Coca-Cola Company, Procter & Gamble, and Royal Crown Company.

Joe is also featured on BtoB magazine's Who's Who in B-to-B 2009.

Joe is a Fuqua Scholar and received his M.B.A. from the Fuqua School of Business at Duke University. He is a Magna Cum Laude graduate of Duke University. He is on the adjunct faculty at the Kogod School of Business at American Universit

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Alex Shootman, Chief Revenue Officer

Alex joined Eloqua in July of 2009, and today he oversees the company’s global field sales force. Alex is admired for his two-pronged outlook on business: getting it done and doing it right. He holds everyone, including himself, accountable for those refreshingly simple standards. Alex previously served as senior vice president of Worldwide Sales and Services at content management vendor Vignette as well as holding senior sales and management positions with an array of technology industry leaders.

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Paul Teshima, Vice President of Product Management

An engineer by trade, Paul was one of Eloqua’s first hires (he literally worked out of co-founder Steve Wood’s bedroom). He has served in a number of capacities at Eloqua, and he currently leads one of the largest departments in the organization: the customer strategy and success teams. Paul’s analytical education combined with some hard-earned marketing chops position him at the forefront of “agile marketing” (test, measure, improve). He brings this fresh perspective to all of Eloqua’s clients. Follow Paul on Twitter at @pteshima.

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Steven Woods, Chief Technical Officer

Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction. He was recently named as one of Inside CRM's Top CRM Influencers and recognized by Frost & Sullivan with their GIL prize for Innovation.

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Zainab Ali, Product Specialist

A little bit of experience and too much passion brought Zainab into Eloqua about a year ago. A Product Specialist by title, Marketer by background, and proud Eloquan at heart, Zainab loves talking about all things Eloqua, Marketing and Social Media. In addition to providing product support, she is a brand ambassador in the social media sphere and an aspiring “Ninja” on Topliners. Zainab spends ‘me-time’ playing volleyball, planning future travels and saving for the next big extreme sports adventure.

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Peter Armaly, Director of Premier Support

Peter joined Eloqua in July 2011. He is passionate about lots of things, much of it pertaining to food and wine, but also running and reading novels by obscure writers. High on the list though is his passion for listening to customers' perspectives of the value they receive from Eloqua's products and services and then turning that into positive change. Follow Peter on Twitter at @peterarmaly.

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Amy Bills, Director of Partner Marketing and Installed Base Marketing

Amy Bills joined Eloqua in 2011 as Director of Partner Marketing and Installed Base Marketing. She is a frequent writer and speaker on the topics of B2B demand generation, marketing communications and sales enablement. Prior to joining Eloqua, Amy was VP of Marketing for Bulldog Solutions, where she managed all demand-generation strategy and brand development. Under Amy’s marketing leadership, Bulldog Solutions was consistently one of Eloqua’s highest-performing partners. Amy has been quoted in publications including BtoB and ClickZ and has been a featured speaker at events produced by the Email Experience Council and MarketingSherpa. Visit her on LinkedIn.

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Rob Bois, Product Marketing Manager

An analyst in a past life, Rob now focuses on telling the world about Eloqua and how marketers can be heroes within their organization. He always ready to hit the links or talk Red Sox. Follow him on Twitter @robbois.

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Sheldon Buytenhuys, Regional Sales Manager

Sheldon is a native of Johannesburg, South Africa where he began playing golf at the age of 5. After playing Division One college golf at Loyola University in Maryland he decided he did want to spend his days in a suit behind a desk and pursued a career in Golf. After stints at multiple Marriott International Resorts he landed in the DC area at the Lowes Island Club as Director of Instruction. In 2009 the club was bought by Donald Trump and Sheldon found himself in a suit, sitting behind a desk when he was promoted to run Washington DC Golf Operations for the Trump Organization. After 18 months, Sheldon decided to leave the golf business and follow in his father’s footsteps with a career in software sales.

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Adrian Chang, Customer Success Manager, Strategic Accounts

Adrian helps customers get the most out of their Eloqua investment. He's been with Eloqua for four years and my role is to help my customers define a path to achieving their business objectives using our platform and services.

Follow him on Twitter at @adrianchang.

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Joe Chernov, Vice President of Content Marketing

Joe is responsible for identifying, sourcing and distributing Eloqua’s market-facing content over all relevant social channels. He also oversees public relations, analyst relations and social media. Joe doubles as @eloqua on Twitter. He co-chairs the Word of Mouth Marketing Association’s member ethics panel and speaks at conferences and universities about social media and marketing ethics. Follow Joe on Twitter at @jchernov.

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Egan Cheung, Manager, Revenue Performance Analytics

Egan has been at Eloqua for much longer than it feels. After an initial gig in client services, and then a four year stint in the corporate finance and planning group, Egan has most recently joined product management to develop initiatives like benchmarking and rpm analytics. When not looking at data trends in sales and marketing performance, Egan is most likely to be on a road trip with the family.

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Gaea Connary

Gaea has worked in online marketing roles since before Google was founded, and is presently an Eloqua Customer Success Manager. She’s passionate about discovering creative, nerdy ways to use Eloqua to help companies grow their business. When she’s not wearing her propeller beanie cap or “Eloqueen” tiara, she enjoys scooting through the parks and trails around Austin, TX with her family.

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Shawn Cook, Director of SMB Sales

Shawn Cook AKA “@RPMSalesCoach” has spent the better part of 26 years in Sales & Sales Management Roles. As Director of North American SMB Sales with Eloqua, Shawn leads a growing team that is focused on bringing education, thought leadership and best in class sales practices to his team in the highly competitive world of Marketing Automation and Revenue Performance Management. Shawn is a huge fan of Audible.com and listens to 10-12 business books per year on his commute to Northern Virginia each day. He is also a motivational speaker, extraordinary dancer for a guy that’s 6’6 and color commentator for his local community college (CSM HAWKS) televised games.

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Laura Cross, Best Practice Consultant

Laura is all about accountability and measurement. She also hails from the “OC,” and takes pride in that juxtaposition. Laura combines her practical disposition and her diverse experience (from American Express to Epicor Software) with a deep passion for providing her clients with best practice counsel steeped in accountability and tangible results.

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Haila Darcy, Office Manager and Marketing Associate

Haila Darcy is the Boston Office Manager and a Marketing Associate at Eloqua – she tries herding the marketing cats, and also applies her experience from consulting [in regulatory acoustics, products liability, human factors, expert listening, more] and at NCR’s Human Interface Technology Center to making professional life better and smoother – with, she admits, occasionally mixed success. She’s managed many projects, teams, and is passionate about marketing – and thus an excellent fit here at Eloqua.

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Dennis Dayman, Chief Deliverability and Privacy Officer

Dennis Dayman has more than 15 years of experience combating spam and improving email delivery through industry policy, ISP relations and technical solutions. Privacy? Don't get him started!

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Scott Fehr, Solutions Consultant

Scott is Eloqua’s newest Solutions Consultant based in sunny Seattle Washington. Scott has over a decade of marketing, CRM and analytics software experience and can be found showcasing Eloqua up and down the West Coast. An avid hockey fan and player, Scott often boasts he is the proud owner of all his own teeth.

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Heather Foeh, Director of Customer Culture

Heather was Eloqua’s “2009 Eloquan of the Year” winner. By any measure, she’s among the company’s most admired employees. Heather is Eloqua’s resident factotum: She’s been a tech writer, a graphic designer, a full-time mom, a webmaster, a demand gen manager, a pay-per-click advertiser, an Eloqua power user, and a marketing consultant. A logical career path for a French major. She is currently Director of Customer Culture at Eloqua - a newly created role she feels passionate about. Follow Heather on Twitter at @heatherfoeh

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Sarah Gaade, Education Coordinator

Sarah joined Eloqua in May 2011. When she’s not shouting from the roof tops about the fabulous Eloqua Education program, she’s gallivanting around the world or attending sporting events across North America. Hope to see you soon in an Eloqua University class!

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Anna Glushkovsky, Database Marketing Manager

Anna is Eloqua’s data “czar” – it was a title we considered briefly, before someone came to the sober realization that it was a terrible idea – a role that has her collecting, storing, analyzing and mining for data that leads to increased revenue. But like her follow Eloquans, Anna is not only proficient at her given role, she’s also a marketer (having received her MBA from Schulich School of Business, York University specializing in marketing). When Anna is not sorting through millions of data she can be found traveling to the far corners of the world.

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Lauren Harper, Community Manager

Lauren is Eloqua's resident community manager. She's passionate about community and social media management. A University of Arizona alum and sports fanatic, she's Bay Area native and lives in San Francisco. Follow Lauren on Twitter at: @LaurenEHarper

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Chad Horenfeldt, Regional Manager, Customer Success at Eloqua

Chad loves Eloqua customers. More specifically, he loves helping Eloqua customers become marketing rock stars. To turn clients into stars, Chad relies on his 10 plus years of experience helping companies maximize technology to drive their businesses. When he’s not contributing to the Eloqua blog, you may find Chad offering up tips and advice to marketers on his Anything Goes Marketing blog. Follow Chad on twitter at @chadhorenfeldt

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Jennifer Horton, Best Practice Consultant

Jen is Eloqua’s in-house provocateur. She’s always up for a “discussion” (with passion that feels more like “debate”) and she’s a massive fan of Seth Godin’s seminal book, The Purple Cow. Despite her creative bias, Jen’s clients will tell you that she’s draconian about lead stage definition and sales funnel metrics. Her unwavering goal is to help marketers understand their target market and create long-term relationships that increase mutual value. Follow Jen on Twitter at @jenhorton.

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Sylvia Jensen, Director of EMEA Marketing

Sylvia, based in Eloqua’s London office, is responsible for Eloqua’s marketing efforts in Europe, the Middle East and Africa. Originally from the San Francisco Bay Area, Sylvia has lived in Europe for the past 11 years heading up marketing efforts in EMEA for tech companies such as Oracle, WebEx, Palm, and Coremetrics. Before heading to Europe, she held various sales and marketing positions focused on the Latin American market. Follow Sylvia on Twitter at @smajensen.

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Sheila Lahar, Senior Manager Public Relations

Sheila reduced her “client” load by about a zillion percent when she moved from agency life to Eloqua, but her workload didn’t drop a bit. After all, she’s responsible for PR, AR and managing two firms. When she is not drafting press releases, collaborating with analysts, or starting fires (PR people don’t put them out anymore!), she can be found swimming or running (if she takes up biking, she’s well on her way to completing a triathlon). Follow Sheila on twitter at @sheilabohan

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Melissa Madian, Sr. Director, Field Enablement and Solutions Consulting

Melissa Madian has been with Eloqua for over six years and is responsible for Field Enablement, which includes managing a team of superstar Solutions Consultants. In addition to empowering the sales organization with the tools, process and training to be wildly successful, Melissa is both an Eloqua Master and a Revenue Lifecycle Master (cloak and lightsabre not shown in photo). When she's not working, she entertains herself by encouraging her cat to terrorize her husband.

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Michael Martin, Marketing Manager

Mike is Eloqua’s all-purpose marketer. Out of sheer love of his profession, Mike has his hands in Field Marketing, Product Marketing, Targeting & Segmentation, Events, Demand Generation Programs, and Marketing Research – oftentimes done simultaneously. In his spare time, Mike runs very long distances to unwind, relieve stress, and prove to the world that he’s only half sane.

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Jody Mooney, Product Marketing Manager

Jody swore after graduation that she would never go into marketing. Enter split screen: Ten years later, she’s deep in Eloqua product marketing (and relieved she didn’t stick to her youthful promise). Jody plays a key role in product launches, competitive programs and sales support. As a result, she sees first hand the measureable impact Eloqua brings to marketers around the world. Follow Jody on Twitter @jomoon.

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Jesse Noyes, Corporate Reporter

Jesse came to Eloqua from the newsroom trenches. As Corporate Reporter, it’s his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX. Follow him on Twitter at @noyesjesse.

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Christina Pappas, Inbound Marketing Manager

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Dan Pecoraro, Solutions Consultant

Dan Pecoraro is a Solutions Consultant for Eloqua based in San Francisco. Before Eloqua, Dan has held sales and consulting positions in fields as diverse as CRM, Financial Services and defense/security. Dan lives in San Francisco with his wife and baby boy.

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Chris Petko, Director of Marketing Operations

Chris started with Eloqua back in 2004 when the founders and a bunch of young up-and-comers charted the company’s future from a cramped office. Today the offices are bigger, and more plentiful, but Chris is still helping to shape Eloqua’s future by rigorously analyzing the impact on marketing on sales. He’s the voice of data for Eloqua’s marketing team.

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Jeff Porter, Director, Channel Alliances

A Canadian who is passionate about hockey, and maple syrup. Hobbies include marketing automation and helping agencies to bring their ideas to life in a measurable and meaningful way leveraging technology.

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Simone Roddey, Marketing Operations Manager

Simone is two-hemisphere marketer: she is a right brain designer and a left brain Eloqua power user. She is passionate about digital media (having built campaigns for the world’s largest consumer brands) and is rigorously focused on taking take Eloqua’s message to the wired world. She has a flair for online marketing best practices, including email and landing page optimization.

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Joel Rothman, Senior Product Consultant

Joel Rothman started at Eloqua in 2005 as a member of the product support team. He’s currently in Professional Services, where he continues to help the team innovate to help customers be successful. Located in the San Francisco Bay area, he likes taking short walks on the beach and reading books about things. Follow Joel on Twitter at @joelondemand.

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David Rudolph, Regional Sales Manager

David is a Regional Sales Manager at Eloqua and an always-growing “student of sales,” with a background in Management Consulting, start-ups, and technology. His most challenging and rewarding sale was a six-month sales-cycle of a dog to his wife. His daughter is the toughest negotiator in history and she is training her sister well.

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Doug Sechrist, Vice President of Demand Marketing

As Vice President of Demand Marketing at Eloqua, Doug knows his way around lead management. He has over 15 years experience in the industry. When not sharing the benefits of Revenue Performance Management, he can be found banging on the drums.

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Taha Sheikh, Senior Product Manager

Taha is always looking for innovative, yet effective solutions to empower clients with the tools they need to strategically plan, execute, and analyze their marketing investments. A lot of this can be attributed to his strong engineering foundation and prior work experience with a variety of technology startups. He's currently a Senior Product Manager at Eloqua, helping to take the user experience of the company's latest HTML5 SaaS application, Eloqua 10, to the next level. When he's not moonlighting as a PM, you can find him shooting hoops, playing guitar and travelling the world with his family.

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Andrew Sinclair, Salesforce Guru

Andrew Sinclair brings four years of experience working on large Salesforce projects to the Eloqua team. Andrew's mandate is to help drive Eloqua’s use of Salesforce, ensuring Salesforce is the CRM and development platform we all know it can be. In his spare time he plays Rugby at the Balmy Beach Club in Toronto, travels whenever possible, and appreciates good food and wine. Follow Andrew on Twitter at @a_sinclair.

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Andrew Stanbridge, Technical Product Manager

Andrew joined Eloqua in 2007. He spent his first years at Eloqua working in Customer Support and helping to build the Premier Support team. Taking his experience of working with Eloqua's Enterprise size customers Andrew moved into Product Management and is now responsible for the Eloqua Enterprise product. When he isn't in the office you will find Andrew backcountry snowboarding or obsessing over the Toronto Maple Leafs.

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Jennifer Talcott, Solutions Consultant

Jennifer joined Eloqua in July 2011. As a career marketer and 3-time Eloqua customer, Jennifer enjoys working with potential and current Eloqua customers to map their business needs to marketing automation solutions, and providing real-life examples and experiences to back them up. A native Texan, Jennifer enjoys trail running, stuffing herself with barbecue, and, of course…watching football.

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Prasanna Vijayakumar, Senior Product Manager

Prasanna has never been able to get away from marketing and technology, whether it's been MRM, Marketing Automation, or Sales Enablement. A Product Manager by trade, he loves to get his hands dirty in every part of the business. Though he's still mad at Robert Jordan for not finishing the Wheel of Time series, he's managed to move on to George R. R. Martin, Ardunio, and the Toronto Raptors.

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Laura H. Vogel, CMP, Events Manager

Laura owns all Eloqua events – from concept through clean-up. She discovered event planning as a result of her love of travel and has since run events from Barcelona to Chicago, Miami to Aruba for clients including Symantec, Microsoft and LoJack. In her previous role with Forrester Research, Laura oversaw the content production and speaker outreach for over 20 shows presented to upwards of 2,000 attendees. Follow Laura at @laurahvogel.

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Jim Williams, Director of Product Marketing

An Eloqua veteran and pioneer of the company’s Cambridge presence, Jim directs Eloqua’s demand generation and product marketing strategy (aka: cooking for chefs). It surprises many that long before untangling the complex dynamics of revenue creation and dissecting pipeline reports, Jim was a White House intern. It’s true. Follow him on Twitter at @jimcwilliams.

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Andy Worobel, Best Practice Consultant

Andy stumbled upon (not StumbleUpon) marketing while studying political science and journalism. While managing a Congressional campaign, she discovered that she enjoyed the practice of marketing – which she describes as “the art and science of the campaign” – more than the politics. Since this epiphany, she’s explored all aspects of the trade, including ad sales, program management and marketing operations. But throughout her range of experience, there’s been one constant: a focus on measurable, actionable results.

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Elle Woulfe, Senior Marketing Programs Manager

Elle is Eloqua’s resident opportunist. She oversees demand creation for the Eloqua sales team and is always looking for a good opportunity to partner, barter or be the beneficiary of marketing goodwill. She combines her dual love for writing and design to develop action-inducing copy for Eloqua’s demand generation programs while imagining new ways to capture attention with snazzy creative. Follow Elle on Twitter at @ellehwoulfe.

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