Demand Generation

Made up of four main parts, demand generation is the art and science of developing, nurturing, and maintaining buying interest in your products and services. Campaign management, lead management, marketing analysis, and data management are all parts of demand generation. Successful demand generation relies heavily on a strong knowledge of the modern buyer and what drives their actions.
Related Links:
- Best Practices: Demand Generation
- Best Practices: Data Management
- More info: Data Management
- More info: Campaign Management

How To Start A Conversation To Keep Visitors On Your Web Site

by Contributor Friendly on June 16, 2014 in Demand Generation

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently …

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Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs

by Amanda Batista on May 29, 2014 in Demand Generation

These marketer-tested, customer approved recipes will have your audiences coming back for more.

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Introducing: The Modern Marketer’s Guide to Video

by Amanda Batista on May 20, 2014 in Demand Generation

Don’t let the “metrics’ scare you! Maximize your video marketing with this new Guide.

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Why Inbound Vs. Outbound Marketing is the Wrong Question

by Contributor Friendly on April 4, 2014 in Demand Generation

Editor’s Note: Today’s post comes courtesy of Matt Heinz, President, Heinz Marketing, …started in 2007 to help clients focus their business on market

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3 Newer Types of Content Tactics To Support Lead Gen

by contributor on March 18, 2014 in Demand Generation

More interactivity enables more effective lead gen. Check out how.

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4 Dimensions of Effective B2B Marketing Plans

by contributor on March 12, 2014 in Demand Generation

Proven tips to help you maximize your marketing planning.

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How Marketers Are Managing The Buyer Journey [Infographic]

by contributor on January 31, 2014 in Demand Generation

A look at the road to buyer research and discovery.

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How to Generate More Opt-ins With Your Email Marketing Campaign

by contributor on December 2, 2013 in Demand Generation

Tangible tips to target the right leads and generate opt-ins.

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