How Sage Does Social Demand Generation

by Michelle McGinnis on Wednesday, April 25, 2012 in Demand Generation

When it comes to social media plenty of companies like it, want it, can’t get enough of it. But many demand generation marketers don’t know what to make of it. Sa...

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The Marketing Skills Gap is Very Real

by Michelle McGinnis on Tuesday, April 17, 2012 in Demand Generation

Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the...

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6 Ways Marketing Can Help Generate Early Leads for Sales

by Michelle McGinnis on Monday, April 16, 2012 in Demand Generation

A marketer posed a perplexing question to me recently. “What does sales want more,” he asked, “qualified leads or early leads?” My answer: Both. It’s a fair...

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The 5 New Must-Have B2B Marketing Skills

by Contributor on Thursday, March 8, 2012 in Demand Generation

It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills. When...

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6 Tools for Turning Content Consumers into Customers

by Michelle McGinnis on Wednesday, March 7, 2012 in Demand Generation

Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering...

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What Were the Biggest B2B Marketing Disruptions of 2011?

by Michelle McGinnis on Friday, February 3, 2012 in Demand Generation

We're already a through the first month of 2012. What better time to take a moment to ask, "What were the biggest B2B marketing disruptions of last year?" It was...

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4 Steps for Making Demand Generation More Social

by Michelle McGinnis on Monday, January 30, 2012 in Demand Generation

Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  While B2B companies have jumped on the bandwagon, demand...

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7 Resolutions B2B Marketers Shouldn’t Make

by Michelle McGinnis on Saturday, December 31, 2011 in Demand Generation

Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no...

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