A marketer posed a perplexing question to me recently. “What does sales want more,” he asked, “qualified leads or early leads?”
My answer: Both.…
Made up of four main parts, demand generation is the art and science of developing, nurturing, and maintaining buying interest in your products and services. Campaign management, lead management, marketing analysis, and data management are all parts of demand generation. Successful demand generation relies heavily on a strong knowledge of the modern buyer and what drives their actions.
- Best Practices: Demand Generation
- Best Practices: Data Management
- More info: Data Management
- More info: Campaign Management