Demand Generation

Made up of four main parts, demand generation is the art and science of developing, nurturing, and maintaining buying interest in your products and services. Campaign management, lead management, marketing analysis, and data management are all parts of demand generation. Successful demand generation relies heavily on a strong knowledge of the modern buyer and what drives their actions.
Related Links:
- Best Practices: Demand Generation
- Best Practices: Data Management
- More info: Data Management
- More info: Campaign Management

4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit

by Eloqua on May 22, 2012 in Demand Generation

B2B marketers will certainly be chattering at the SiriusDecisions Summit. Here are 4 trends everyone will be talking about.

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How Sage Does Social Demand Generation

by Eloqua on April 25, 2012 in Demand Generation

When it comes to social media plenty of companies like it, want it, can’t get enough of it. But many demand generation… marketers don’t

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The Marketing Skills Gap is Very Real

by Eloqua on April 17, 2012 in Demand Generation

Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the…

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6 Ways Marketing Can Help Generate Early Leads for Sales

by Eloqua on April 16, 2012 in Demand Generation

A marketer posed a perplexing question to me recently. “What does sales want more,” he asked, “qualified leads or early leads?”
My answer: Both.…

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The 5 New Must-Have B2B Marketing Skills

by contributor on March 8, 2012 in Demand Generation

B2B marketing has changed. But have your skills? We name 5 must-have skills for B2B marketers.

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6 Tools for Turning Content Consumers into Customers

by Eloqua on March 7, 2012 in Demand Generation

Maybe no one needs to sell you on content marketing.
You’ve got some guidance on how to map content to the buyer’s journey…

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What Were the Biggest B2B Marketing Disruptions of 2011?

by Eloqua on February 3, 2012 in Demand Generation

We’re already a through the first month of 2012. What better time to take a moment to ask, “What were the biggest B2B marketing…

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