3 Ways Life Sciences Marketers Can Benefit From Automated Marketing

by Michelle McGinnis on Thursday, February 13, 2014 in Digital Marketing

For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail...

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10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

by Amanda Batista on Wednesday, January 22, 2014 in Digital Marketing

The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content, which...

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3 Steps to Connect With Decision Makers Through Digital and Human Touch Marketing

by Contributor on Friday, January 17, 2014 in Digital Marketing

Editor's Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads...

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Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

by Kevin Akeroyd on Saturday, December 21, 2013 in Digital Marketing

Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and...

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How Cloud Connectors Can Guide Your Campaign Strategy

by Contributor on Friday, December 20, 2013 in Digital Marketing

Editor's Note: Today's post comes courtesy of Brandi Starr, the enthusiastic quirky modern marketer and true EloQUEEN, AKA Senior Marketing Manager at Sage....

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How The Chicago Bears Elevate Fan Engagement

by Michelle McGinnis on Wednesday, December 18, 2013 in Digital Marketing

As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Although the football club did not spend a lot of time focused...

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Engagement Strategies For Always On, Multichannel Marketing [New Guide]

by Michelle McGinnis on Monday, November 18, 2013 in Digital Marketing

By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement...

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CMOs You Should Watch in 2013

by Michelle McGinnis on Friday, January 4, 2013 in Digital Marketing

Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda...

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