Digital Marketing

Digital marketing is all about reaching a target audience through modern digital channels such as the internet, mobile devices, and email. Digital marketing has become standard practice for many businesses and offers unique opportunities to engage with audiences in both manual and automated ways. Properly utilized, it provides unique opportunities to engage with buyers at various points along the sales cycle.
Related Links:
- Email Marketing
- Email Deliverability
- Marketing Campaign Analytics

3 Digital Marketing Themes Explored At TFM&A in London

by Lauren Harper on March 4, 2014 in Digital Marketing

Event takeaways on mobile, content, and data.

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3 Ways Life Sciences Marketers Can Benefit From Automated Marketing

by Eloqua on February 12, 2014 in Digital Marketing

How life sciences marketers are connecting with pharmaceutical and biotech manufacturers with personalized, targeted content

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10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

by Amanda Batista on January 22, 2014 in Digital Marketing

Marketing wisdom from bright Digital Marketing analysts, leaders, and practitioners.

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3 Steps to Connect With Decision Makers Through Digital and Human Touch Marketing

by contributor on January 17, 2014 in Digital Marketing

Find the right mix of technology and human touch.

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Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

by Kevin Akeroyd on December 20, 2013 in Digital Marketing

How technologies are coming together to help organizations optimize the customer experience.

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How Cloud Connectors Can Guide Your Campaign Strategy

by contributor on December 20, 2013 in Digital Marketing

Let the force of the cloud be with you (and your campaigns).

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Engagement Strategies For Always On, Multichannel Marketing [New Guide]

by Eloqua on November 18, 2013 in Digital Marketing

How to develop tactics to address and align messaging across all digital channels to engage with prospects and customers in a meaningful way.

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CMOs You Should Watch in 2013

by Eloqua on January 4, 2013 in Digital Marketing

The 7 CMOs to keep your eye on.

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