Do You Know The "Score"?
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Do You Know The “Score”?

by contributor on June 2, 2010 in Digital Marketing

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  • http://trust.marketo.com/ Jon Miller, Marketo

    This data are blatantly false and you should be embarrassed for posting it publicly. The Sender Scores for ALL of Marketo’s active IPs are posted to trust.marketo.com.

  • http://eloqua.com Joe Chernov

    Jon, thanks for the comment. Of course, the third-party data (comparing your shared IPs against ours) is not only 100% accurate; it’s also current (through 5/31). Hope you continue to enjoy, “It’s All About Revenue.”

  • http://www.bettermail.ca Keith Holloway

    I agree with Jon. This chart presents a considerably worse picture than sender score reports for the IP addresses listed on the Marketo site. Perhaps this chart is calculated based on different known IP addresses, but if so it should be disclosed.

    I didn’t find Marketo’s numbers matched exactly either, but they were much closer to the truth. For the true third-party data, anyone interested should check the source: https://www.senderscore.org/

  • http://eloqua.com Joe Chernov

    Keith,
    Thank you for your thoughtful comments. They are as valuable as they are appreciated.

    This post was intended to be a snapshot (thus the absence of text) comparing Eloqua to a competitor using a third-party’s data. Though one-dimensional (their shared servers vs. ours), the graphic is a fair, accurate, apples-to-apples comparison. (We could have changed the query, but the visual would have remained more or less the same: the Eloqua line on top.)

    I’d hoped this post would provoke a conversation about “trust,” and I am pleased it has. Since you and Jon both introduced our competitor’s “trust” site, I feel it’s now appropriate for me to weigh in. I don’t believe it’s possible to be semi-transparent. Transparency and “fine print” cannot co-exist. If a company is going create a page all about trust, then data recency matters. I believe most reasonable visitors would assume the data on a “trust” page would be current, and not conveniently correspond to peak performance dates – marked with fine print. To me, that’s not what transparency is all about.

    But again, this is just my opinion. Maybe we’ve come to the point when the public expects vendors to display cherry picked data? Perhaps all the world’s an asterisk? I’d be interested in hearing your thoughts on the state of consumer/corporate trust. For further reading, you and Jon might want to check out Edelman’s 2010 Trust Barometer, truly fascinating stuff in this report: http://www.edelman.com/trust/2010.

    Anyway, it’s truly flattering to have influential readers like you and Jon. This is a very healthy conversation, and I am glad you are part of it.

    Yours,
    Joe

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