How Dreamforce Boosts Lead Generation [CHART]

by Paul Teshima on Tuesday, September 18, 2012 in Demand Generation

Dreamforce 2012 is just about to kick off this week, and it promises to be the biggest cloud event ever.  With many of our customers using salesforce.com AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years.

Well the results were pretty clear.  We were surprised how strong the impact on new leads per month were at the "0" month mark (the month when Dreamforce took place).  Considering Dreamforce was held different months each year (Sept., Dec., Nov.) makes the data even more compelling.  Eloqua customers saw a 41% increase of leads generated from 3 months prior to the month of the event, and then the lead production fell by 13% right after.

Dreamforce-2012

So if you are heading to San Francisco next week, make sure you are ready for some real-time follow up on those scanned leads.  This classic MIT study with insidesales.com, indicates that by following up within 1 hour, you are 800% more likely to convert them to qualified opportunities.  Automated lead nurturing anyone?

If you're at Dreamforce this week, come get a coffee on us at booth #911 and register for our super session with LinkedIn "When Social Marketing and Social Selling Converge" on Thursday at the LAM Theater!

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