Can Eloqua Skills Help Get You Promoted? [CHART]

by Egan Cheung on August 19, 2012 in Marketing Efficiency

As a product manager, my motivation is to build tools that make our customers the best at what they do.   Intuitively, we believe that by building a great product, we contribute to improving the lives of our users, whether by advancing their careers or even just by solving problems that give them time back in their day.

I have been thinking for a while about how I could find data that would show what we already suspected.  LinkedIn to the rescue!

5 months ago, I used LinkedIn’s search tool and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).  Today, I took those counts again and checked the results.

marketing-automation-skills

First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume.  Not only that, in the last 5 months alone, the number of top managers (Directors, VPs and CxOs) for whom Eloqua has played a role in their career has grown 39%… that’s 120% annualized growth!

Now, I am not sure if this means that Eloqua customers are getting promoted, or if more top brass are bringing Eloqua into their career mid-flight, but either way it’s a great motivator and an astounding rate of growth.  Maybe you can let me know: has Eloqua helped you meet your career goals?

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