Cartoon: Who is Creating Content for Your Company?

by contributor on November 19, 2010 in Content Marketing

The Eloqua Cartoon Collaborative rolls on.  Today’s contribution is from an internal celebrity: Eloqua co-founder Steve Woods, who (along with Eloqua CEO Joe Payne) has been nominated for the SLMA‘s “50 Most Influential Sales Lead Management Professionals” list.  Steve’s been thinking about this cartoon for quite some time, and he and cartoonist Brady Bonus nailed it in two passes.  Steve asks, “Who is creating content for your organization?”  Check out Steve’s thoughts on this topic on his Digital Body Language blog.  To see all of Eloqua’s marketing automation, revenue performance and social media cartoons, check out our Flickr album.


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  • Bob London

    Spot on Steve. What good is the best strategy and artillery without any ammo?

  • Tom

    Yup. And hopefully those stakeholders aren’t just marketing (but they still run).

    • Joe Chernov

      Agree! EVERYONE runs when it comes to content creation ;)

  • Dan Ness

    Hilarious cartoon, and also sadly true.
    “Where’s the beef?” is not just a classic burger ad campaign. Without content, customers & prospects alike stop clicking, stop answering calls, and just move their attention elsewhere.

    • Joe Chernov

      Very funny, Dan! Haven’t thought of Where’s The Beef in quite some time. Think you are brewing up a cartoon of your own! ;)

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