Email marketing

It’s a rare organization that is not doing some variety of email marketing these days. But what differentiates good email marketing from great email marketing? It’s all about targeting. You need to get the right messages to the right audience at the right time.To do that you have to have a great list, make sure that your messaging is in alignment with the audience and you need to do everything you can to ensure your email is not flagged as spam and kept from recipients’ inboxes.

Related Links:
- Video Creating the Ideal Email Subject Line
- Video Email as a Teaser
- Email Marketing
- Best Practice Toolkit: Email Deliverability

4 Reasons No One Likes Your Email Campaigns

4 Reasons No One Likes Your Email Campaigns

by Jennifer Talcott on May 1, 2012 in Email marketing
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Not seeing the results you expected? Here are four email marketing tips that will help you leap over some common hurdles.

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Which Industries are Adapting to Changes in Email Marketing?

Which Industries are Adapting to Changes in Email Marketing?

by Egan Cheung on April 15, 2012 in Email marketing
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We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month…

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Why Social Shouldn’t Scare Email Marketers

Why Social Shouldn’t Scare Email Marketers

by Jesse Noyes on April 10, 2012 in Email marketing
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Last year was all about social media, right?
Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic…

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Are Your Prospects Scared to Talk to Strangers? [CHART]

Are Your Prospects Scared to Talk to Strangers? [CHART]

by Taha Sheikh on April 8, 2012 in Email marketing
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Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects.
Each outgoing email can…

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Does Social Media Deliver More Traffic Than Email?

Does Social Media Deliver More Traffic Than Email?

by Jesse Noyes on February 19, 2012 in Email marketing
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There’s a lot of speculation about whether social media’s explosive growth threatens email marketing…. Perform a Google search on the subject and it

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How to Avoid Sending the Worst Sales Email

How to Avoid Sending the Worst Sales Email

by Jody Mooney on February 17, 2012 in Email marketing
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Has your inbox ever been plagued by a poorly made “sales email”?
You’re not alone.
Most of us have received one of those cringe-worthy…

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[Chart] Expected Versus Unexpected Email Marketing

[Chart] Expected Versus Unexpected Email Marketing

by Egan Cheung on August 14, 2011 in Email marketing
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Benchmarking is a tool we should all use for understanding how and where  we can improve.  We most often think of benchmarking ourselves against…

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[Chart] How Personalization Increases Email Open Rates

[Chart] How Personalization Increases Email Open Rates

by Egan Cheung on July 24, 2011 in Email marketing
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What’s in a name? When it comes to email marketing…, a lot.
We were discussing subject line personalization this week, and to settle

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