Email marketing

It’s a rare organization that is not doing some variety of email marketing these days. But what differentiates good email marketing from great email marketing? It’s all about targeting. You need to get the right messages to the right audience at the right time.To do that you have to have a great list, make sure that your messaging is in alignment with the audience and you need to do everything you can to ensure your email is not flagged as spam and kept from recipients’ inboxes.

Related Links:
- Video Creating the Ideal Email Subject Line
- Video Email as a Teaser
- Email Marketing
- Best Practice Toolkit: Email Deliverability

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

by Kevin Senne on July 1, 2014 in Email marketing

Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud.… 
July 1, 2014, the day

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4 Things Your Email Recipients Want to Tell You

by Amanda Batista on May 26, 2014 in Email marketing

Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing…

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How Kele Developed a Personalized Email Strategy

by Contributor Friendly on May 22, 2014 in Email marketing

Editor's Note: Today's post comes courtesy of Jennifer Igartua, Marketing Automation Consultant at Bluewolf, an agile business consulting firm. She focuses on the …

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Email and Speed Top the Modern Marketer’s Agenda [Infographic]

by Sylvia Jensen on March 10, 2014 in Email marketing

A visual breakdown of marketers’ challenges, triumphs, and engagement priorities.

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The C.U.R.V.E Method For Engaging Email Subject Lines

by contributor on February 7, 2014 in Email marketing

An easy acronym to help to rethink email engagement.

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‘Tis The Season For Engaging Email Marketing Tips

by Amanda Batista on December 23, 2013 in Email marketing

3 examples of how to enable your email audience with engaging email offers.

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Tips To Enhance Your Email Deliverability

by contributor on December 13, 2013 in Email marketing

Is your email out of it? The doctor is in. Here’s Dennis Dayman on deliverability.

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Has the Launch of Gmail Tabs Affected Email Reads?

by Andrew Stanbridge on September 1, 2013 in Email marketing

It’s been three weeks since Gmail announced the launch of Tabs. Find out how it’s affecting your email sends.

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