Email marketing

It’s a rare organization that is not doing some variety of email marketing these days. But what differentiates good email marketing from great email marketing? It’s all about targeting. You need to get the right messages to the right audience at the right time.To do that you have to have a great list, make sure that your messaging is in alignment with the audience and you need to do everything you can to ensure your email is not flagged as spam and kept from recipients’ inboxes.

Related Links:
- Video Creating the Ideal Email Subject Line
- Video Email as a Teaser
- Email Marketing
- Best Practice Toolkit: Email Deliverability

Email and Speed Top the Modern Marketer’s Agenda [Infographic]

by Sylvia Jensen on March 10, 2014 in Email marketing

A visual breakdown of marketers’ challenges, triumphs, and engagement priorities.

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The C.U.R.V.E Method For Engaging Email Subject Lines

by contributor on February 7, 2014 in Email marketing

An easy acronym to help to rethink email engagement.

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‘Tis The Season For Engaging Email Marketing Tips

by Amanda Batista on December 23, 2013 in Email marketing

3 examples of how to enable your email audience with engaging email offers.

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Tips To Enhance Your Email Deliverability

by contributor on December 13, 2013 in Email marketing

Is your email out of it? The doctor is in. Here’s Dennis Dayman on deliverability.

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Has the Launch of Gmail Tabs Affected Email Reads?

by Andrew Stanbridge on September 1, 2013 in Email marketing

It’s been three weeks since Gmail announced the launch of Tabs. Find out how it’s affecting your email sends.

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Who Said Email Marketing (Automation) is Dead? [CHART]

by Eloqua on August 26, 2013 in Email marketing

Email marketing: it’s alive…and our benchmark analysis show it’s also well!

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Should You Take Email Marketing Advice From Wilson Pickett? [CHART]

by Joel Rothman on August 18, 2013 in Email marketing

A breakdown of click through and open rates by time of day to help you maximize your email marketing.

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