How personalizing your email communications helps optimize your automation investment.Continue reading
It’s a rare organization that is not doing some variety of email marketing these days. But what differentiates good email marketing from great email marketing? It’s all about targeting. You need to get the right messages to the right audience at the right time.To do that you have to have a great list, make sure that your messaging is in alignment with the audience and you need to do everything you can to ensure your email is not flagged as spam and kept from recipients’ inboxes.