Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal. The report highlights several key areas on which marketing decision-makers need to focus – and a surprising lack of ego on the part of Modern Marketers themselves.
Content-rich marketing tactics, such as white papers and webcasts, are essential for lead generation and lead nurturing. Additionally, Creative skills and knowledge of marketing technology are of equal importance in the modern marketplace.
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To find out more about the attributes of the ideal modern marketer, as well as the obstacles marketers face in trying to fulfill that role, check out the report: Defining the Modern Marketer: From Real to Ideal.