By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows that meaningful marketing is centered on the customer. No longer can marketers or sales reps relegate communications to company centric conversations. To engage with prospects and customers in a meaningful way, you must develop tactics to address and align messaging across all digital channels. To do this effectively, you must have a content marketing strategy in place to provide educational engagements.
Check out Episode 2 of Modern Mark’s Journey to Modern Marketing. Find out how Modern Mark has introduced an engagement strategy for always on, multichannel marketing.
Looking for more Engagement best practices? Check out our new Engagement Guide, a how to guide for creating more integrated, meaningful interactions with prospects and customers across all digital channels.
The Guide highlights the evolution of traditional marketing communications, as well as the future implications of building a Customer-Obsessed culture. The guide includes strategic measures that marketers can take to truly know the customer, implement multi-channel, always on-marketing, and map efforts to data-driven accountability. The guide also includes tips to help marketers adapt to the evolving customer-driven landscape, including Eloqua’s customer success equation and insight into how we fuel our own content marketing and engagement program initiatives.
Other focus points in the guide:
- How to become a trusted advisor
- How to deliver content with a hub and spokes model to extend engagement across your web site and other channels
- Examples of specific engagement strategies for channels including LinkedIn an editorial forums
- Stages to consider when planning insightful inbound marketing
Sneak Peak: An Influencer Case Study from the Content Marketing Institute
“When we started [the CMI], we didn’t have the audience to get our content distributed to the right people. So developed what we call an “influencer hit list” and promoted relevant content from these influencers to the audience we had. Over time, these influencers started to notice, and we formed relationships with dozens of them. Then they started to share our content. Now, we have over 60,000 subscribers and see over 100,000 unique visitors a month engage in our content. It all started by giving first. Most brands want to promote their own content. If you want social to work for you, about 60% of your posts should be about other people’s content (OPC).” —Joe Pulizzi, CEO, Content Marketing Institute
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