‘Tis The Season For Engaging Email Marketing Tips

by Amanda Batista on December 23, 2013 in Email marketing

These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! Online retailers are hard at work to deliver compelling offers to get consumers in the stores and clicking through online to earn their share of the holiday shopping pie.

Email is such a great central engagement channel, and eTailers go to great lengths this time of year to capitalize on right time communication to enable their customers. Here are three examples of compelling and engaging emails offers that you can use to brainstorm your next campaign.

  1. Entice by helping a need- What needs do your products support specifically? How can you add value and delight? By offering a solution to a potential problem your end user may face. Tiny Prints anticipates that its customers may need to purchase additional cards if their current order doesn’t fulfill their needs. Here’s a 50% off coupon offer: 

tinyprints email

  1. Cater to the buyer’s timeline- Your customers’ terms are the most critical items to consider. By touching base in a timely manner that helps your customers’ calendar be met, you’re more likely to support greater click throughs and better performing calls to action. Bed Bath & Beyond offered a recent email to buy online, pick up in-store to make sure customers can meet their last minute gift deadlines:

BBB Email

  1. Remind your audience about specific deadlines that are important to them- A friendly and timely reminder can make all the difference in how to establish your brand as a trustworthy resource. A last minute prompt to address a key need helps support your relationships. Hot Topic called its customers to action by reiterating its shipping schedule with a special $1 shipping offer with any $30 purchase:

Hot Topic Email

Learn more about how to optimize your engagements with your audience across email and all channels. Download our Engagement Guide.

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