The State of B2B Lead Nurturing [New Benchmark Research]

by Contributor on Wednesday, July 9, 2014 in Lead Nurturing

Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 after more...

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How to Nurture Contacts Beyond the Inbox

by Contributor on Friday, June 13, 2014 in Lead Nurturing

Editor’s Note: Today’s post comes courtesy of Pete Schott, Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at Bizo...

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Do You Have Zombies in Your Sales Pipeline?

by Contributor on Sunday, December 8, 2013 in Lead Nurturing

Editor's Note: Today's post comes courtesy of Mike McKinnon, Director of Marketing Operations at ReadyTalk, where he manages demand generation strategy and...

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Tips to Manage 'Always-On' Nurturing

by Contributor on Monday, November 25, 2013 in Lead Nurturing

Editor's Note: Today's post comes courtesy of Amanda Halle, the senior manager, online marketing programs at Bizo, which specializes in business audience...

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How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

by Amanda Batista on Wednesday, August 28, 2013 in Lead Nurturing

Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to...

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3 Ways to Integrate Video into Email Nurture Campaigns

by Contributor on Monday, July 22, 2013 in Lead Nurturing

Editor’s Note: Today’s post comes courtesy of Jon Spenceley, Community Manager at Vidyard, a video marketing platform provider. Many modern marketers struggle...

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How Many Lead Nurturing Campaigns Should You Run? [CHART]

by Egan Cheung on Sunday, June 17, 2012 in Lead Nurturing

Lead nurturing is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content of sufficient value...

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How to Treat Your Customers Like Prospects

by Michelle McGinnis on Tuesday, May 15, 2012 in Lead Nurturing

I love The Office episode “Business School,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. (Yes, I...

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