Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 …Continue reading
Lead Nurturing provides highly relevant educational content to prospective buyers early in the buying process. Nurturing can build brand and product preference long before prospects are ready to buy. This technique is a very powerful way to automatically stay engaged with future potential buyers and establish buyer preference for your solution.
- Lead Assignment
- Video: Identify and Engage Inactive Prospects
- Best Practices: Lead Nurturing