Lead Nurturing

Lead Nurturing provides highly relevant educational content to prospective buyers early in the buying process. Nurturing can build brand and product preference long before prospects are ready to buy. This technique is a very powerful way to automatically stay engaged with future potential buyers and establish buyer preference for your solution.
Related Links
- Lead Assignment
- Video: Identify and Engage Inactive Prospects
- Best Practices: Lead Nurturing

How Many Lead Nurturing Campaigns Should You Run? [CHART]

How Many Lead Nurturing Campaigns Should You Run? [CHART]

by Egan Cheung on June 17, 2012 in Lead Nurturing
125 ►Retweet

Lead nurturing… is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content

Continue reading

How to Treat Your Customers Like Prospects

by Amy Bills on May 15, 2012 in Lead Nurturing
92 ►Retweet

Your customers know you better than anyone. Yet, when it comes to driving revenue through “upselling”, too many businesses miss out. Here are some ways you can treat customers more like great prospects.

Continue reading
Does Automation Impact Lead Conversion Rates? [CHART]

Does Automation Impact Lead Conversion Rates? [CHART]

by Paul Teshima on May 7, 2012 in Lead Nurturing
78 ►Retweet

We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with …

Continue reading
6 Lead Nurturing Strategies for Beginners

6 Lead Nurturing Strategies for Beginners

by Jesse Noyes on April 13, 2012 in Lead Nurturing
141 ►Retweet

This article comes courtesy of Joe Cordo, Chief Marketing Officer at Extraprise, an Eloqua partner and lead generation services firm.…
There are

Continue reading
4 Lead Nurturing Campaigns to Run After the Sales Cycle

4 Lead Nurturing Campaigns to Run After the Sales Cycle

by Dan Pecoraro on March 21, 2012 in Lead Nurturing
116 ►Retweet

Lead nurturing doesn’t end when the sales cycle closes. Here are 4 lead nurturing campaigns to help win over lost sales opportunities.

Continue reading
3 Cool Lead Nurturing Programs You’re Not Running

3 Cool Lead Nurturing Programs You’re Not Running

by Jennifer Talcott on March 2, 2012 in Lead Nurturing
93 ►Retweet

I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing… go from “nice to have” to

Continue reading
11 Questions You Need to Ask about Your Landing Pages

11 Questions You Need to Ask about Your Landing Pages

by Jesse Noyes on September 20, 2011 in Lead Nurturing
126 ►Retweet

Landing page optimization is not the sexiest topic. But for those in demand generation and lead management…, the landing page is one of

Continue reading
5 Common Stages of B2B Lead Nurturing

5 Common Stages of B2B Lead Nurturing

by Jesse Noyes on July 19, 2011 in Lead Nurturing
94 ►Retweet

If you work in the complex b2b marketing… industry, you know just how long the journey from prospect to closed deal can take. Let’s

Continue reading