Editor’s Note: Today’s post comes courtesy of Amanda Halle, the senior manager, online marketing programs at Bizo, which specializes in business audience marketing. …Continue reading
Lead Nurturing provides highly relevant educational content to prospective buyers early in the buying process. Nurturing can build brand and product preference long before prospects are ready to buy. This technique is a very powerful way to automatically stay engaged with future potential buyers and establish buyer preference for your solution.
- Lead Assignment
- Video: Identify and Engage Inactive Prospects
- Best Practices: Lead Nurturing