Lead Nurturing

Lead Nurturing provides highly relevant educational content to prospective buyers early in the buying process. Nurturing can build brand and product preference long before prospects are ready to buy. This technique is a very powerful way to automatically stay engaged with future potential buyers and establish buyer preference for your solution.
Related Links
- Lead Assignment
- Video: Identify and Engage Inactive Prospects
- Best Practices: Lead Nurturing

Do You Have Zombies in Your Sales Pipeline?

by contributor on December 8, 2013 in Lead Nurturing

Sales pipeline bottlenecks got you down? Check out the zombie antidote.

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Tips to Manage ‘Always-On’ Nurturing

by contributor on November 25, 2013 in Lead Nurturing

Editor’s Note: Today’s post comes courtesy of Amanda Halle, the senior manager, online marketing programs at Bizo, which specializes in business audience marketing. …

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How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

by Amanda Batista on August 28, 2013 in Lead Nurturing

How Crowe Horwath made sense of its data, developed a lead scoring methodology, and nurture program to empower sales.

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3 Ways to Integrate Video into Email Nurture Campaigns

by contributor on July 22, 2013 in Lead Nurturing

Wondering which types of content serves your marketing objectives best? Check out these 3 tips to integrate video into your email campaigns.

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How Many Lead Nurturing Campaigns Should You Run? [CHART]

by Egan Cheung on June 17, 2012 in Lead Nurturing

Lead nurturing… is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content

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How to Treat Your Customers Like Prospects

by Eloqua on May 15, 2012 in Lead Nurturing

Your customers know you better than anyone. Yet, when it comes to driving revenue through “upselling”, too many businesses miss out. Here are some ways you can treat customers more like great prospects.

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Does Automation Impact Lead Conversion Rates? [CHART]

by Eloqua on May 7, 2012 in Lead Nurturing

We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with …

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6 Lead Nurturing Strategies for Beginners

by Eloqua on April 13, 2012 in Lead Nurturing

This article comes courtesy of Joe Cordo, Chief Marketing Officer at Extraprise, an Eloqua partner and lead generation services firm.…
There are

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