Lead Quality

Through the process of lead scoring, it’s possible to determine where in the sales process a lead is, and how likely they are to be ready to buy. These attributes help define the quality of a lead. Qualifying leads can save your organization time and money by providing only leads which are ready to convert to your sales team.
Related Links
- Lead Scoring
- Lead Generation Best Practices
- Data Management
- Qualified Leads

How to Marry Digital and Human-Touch B2B Marketing

by contributor on January 15, 2014 in Lead Quality

The glue that holds together relationships B2B marketers build with their customers.

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How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’

by contributor on May 22, 2013 in Lead Quality

A different way to score leads – based on engagement.

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The 6 Stages of Successful Lead Management

by Eloqua on March 22, 2011 in Lead Quality

What makes a lead management process successful? There’s no easy answer. In the real world implementing lead management requires a degree of science, art …

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Cast Your Vote

by contributor on November 4, 2010 in Lead Quality

While the mid-term elections are still fresh in everyone’s mind, it’s time to submit a ballot for the Sales Lead Management Association’s… 50 Most

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It’s 10 O’Clock, Do You Know Where Your Leads Are?

by Laura Cross on May 14, 2010 in Lead Quality

Best Practice Tip – Lead Stage / Lead Status Field Value:…
Most clients start out with a lead bucket and an opportunity bucket. Marketing

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Is Your Data Collecting “Digital Dust”?

by contributor on April 22, 2010 in Lead Quality

From government agencies to scientists to corporations, everyone is collecting information about our daily lives.  For the everyday person, this is a frightening realization.  But…

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