Who's Watching Your Video Content? [CHART]

by Contributor on Sunday, October 20, 2013 in Lead Scoring

Editor's Note: Today's chart comes courtesy of Joe Gelata, Director of Demand Generation of Vidyard. Modern marketers are gaining insights all the time based on...

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3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

by Contributor on Monday, August 5, 2013 in Lead Scoring

Editor's Note: Today's blog post comes courtesy of Alexandre Papillaud, Director, Global Demand Center at McAfee. Lead scoring is a widely discussed strategic...

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To Score or Not to Score: How Does Your Lead Scoring Strategy Stack Up?

by Jody Mooney on Sunday, July 28, 2013 in Lead Scoring

Given that Marketing Sherpa estimates that 79% of marketers have not yet established lead scoring, we thought it would be interesting to see how Eloqua’s modern...

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How Do Your Contact Engagement Initiatives Stack Up? [CHART]

by Joel Rothman on Sunday, May 19, 2013 in Lead Scoring

To make the most of every contact interaction, it's critical for marketers to consider how activities transpire across the entire funnel. Contact activity is an...

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Checking the Health of Your Lead Scoring Model [CHART]

by Taha Sheikh on Sunday, March 3, 2013 in Lead Scoring

With spring just around the corner, it’s a good time to check in on New Year’s resolutions. Not surprisingly, one of the most common resolutions is a renewed...

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Why Lead Scoring is the New Opportunity Stage

by Michelle McGinnis on Friday, May 4, 2012 in Lead Scoring

Do you miss the good old days back when a potential customer would patiently let you make your case, you could get a "feel" for them, and happily sell 'em an...

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Are You Over Analyzing Your Lead Scoring? [CHART]

by Contributor on Sunday, April 22, 2012 in Lead Scoring

Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead. Taking agreed upon profile and engagement...

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The What, Who and Why of Lead Scoring [Video]

by Michelle McGinnis on Tuesday, February 21, 2012 in Lead Scoring

If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. But maybe you’re wondering what exactly lead scoring means, who are the...

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