With sales and marketing model completely upended, the meaning of the opportunity stage is muddled. Why lead scoring is the new opportunity stage.
Continue readingLead Scoring
When you understand a prospective customers actions, interests, and intentions, you can engage with them more effectively. This process of gaining in-depth insight into a prospect and analyzing the information to determine sales readiness is referred to as lead scoring. Marketing automation systems use highly-developed and refined algorithms to perform lead scoring automatically.
Related Links
- Video: Four Lead Scoring Tips
- Lead Scoring Best Practices
- Whitepaper: Co-Dynamic Lead Scoring
![Are You Over Analyzing Your Lead Scoring? [CHART]](http://blog.eloqua.com/wp-content/uploads/2012/04/lead-scoring-strict-200x200.jpg "Are You Over Analyzing Your Lead Scoring? [CHART]")
![The What, Who and Why of Lead Scoring [Video]](http://blog.eloqua.com/wp-content/uploads/2012/02/main-thumb-961590-200-OtZI1MluYScVtKf4hGF7t90EIJejbaFG.jpeg "The What, Who and Why of Lead Scoring [Video]")
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