Lead Scoring

When you understand a prospective customers actions, interests, and intentions, you can engage with them more effectively. This process of gaining in-depth insight into a prospect and analyzing the information to determine sales readiness is referred to as lead scoring. Marketing automation systems use highly-developed and refined algorithms to perform lead scoring automatically.
Related Links
- Video: Four Lead Scoring Tips
- Lead Scoring Best Practices
- Whitepaper: Co-Dynamic Lead Scoring

Who’s Watching Your Video Content? [CHART]

by contributor on October 20, 2013 in Lead Scoring

A look at the time spent with video content by business title.

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3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

by contributor on August 5, 2013 in Lead Scoring

Looking for some lead scoring tricks to hide up your sleeve? Check out the breakdown of 3 reports that will help you measure and refine your lead process.

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To Score or Not to Score: How Does Your Lead Scoring Strategy Stack Up?

by Jody Mooney on July 28, 2013 in Lead Scoring

A breakdown of data that proves lead scoring is working for modern marketeers across the board.

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How Do Your Contact Engagement Initiatives Stack Up? [CHART]

by Joel Rothman on May 19, 2013 in Lead Scoring

A breakdown of contact engagement frequency by industry.

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Checking the Health of Your Lead Scoring Model [CHART]

by Taha Sheikh on March 3, 2013 in Lead Scoring

Checking the pulse of your lead scoring model.

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Why Lead Scoring is the New Opportunity Stage

by Eloqua on May 4, 2012 in Lead Scoring

With sales and marketing model completely upended, the meaning of the opportunity stage is muddled. Why lead scoring is the new opportunity stage.

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Are You Over Analyzing Your Lead Scoring? [CHART]

by Andrew Stanbridge on April 22, 2012 in Lead Scoring

Lead Scoring… is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
Taking agreed upon profile and

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The What, Who and Why of Lead Scoring [Video]

by Eloqua on February 21, 2012 in Lead Scoring

If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring….
But maybe you’re wondering what exactly lead scoring

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