A breakdown of contact engagement frequency by industry.Continue reading
When you understand a prospective customers actions, interests, and intentions, you can engage with them more effectively. This process of gaining in-depth insight into a prospect and analyzing the information to determine sales readiness is referred to as lead scoring. Marketing automation systems use highly-developed and refined algorithms to perform lead scoring automatically.
- Video: Four Lead Scoring Tips
- Lead Scoring Best Practices
- Whitepaper: Co-Dynamic Lead Scoring