3 Online Marketing Trends To Take Advantage Of

by Contributor on Wednesday, December 17, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering....

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Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards

by Amanda Batista on Tuesday, December 16, 2014 in Marketing Efficiency

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The...

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Data Management: Essential Best Practices For Getting Started

by Steve Olenski on Monday, December 15, 2014 in Marketing Efficiency

Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...

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Which TV Show Matches Your Data Utilization Strategy?

by Jonathan Riemer on Friday, December 12, 2014 in Marketing Efficiency

One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy...

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5 Data-Fueled Selling Ideas That Work

by Chloe Basterfield on Tuesday, December 9, 2014 in Marketing Efficiency

Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Mining for gold takes...

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The Characteristics of a Marketing Automation Expert [Infographic]

by Contributor on Monday, December 8, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution....

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4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

by Amanda Batista on Wednesday, December 3, 2014 in Marketing Efficiency

It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating...

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Why Emotion Matters in B2B Marketing

by Contributor on Tuesday, December 2, 2014 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of Chuck Green, a marketing and business writer for the past 30 years. His work has been published in the Chicago...

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