How to Create a Roadmap For Personalized Marketing

by Marguerite McNeal on Thursday, July 31, 2014 in Marketing Efficiency

Customer obsession holds the keys to the kingdom for marketing nirvana. Modern marketers, seeking to create rich digital experiences for their audiences, want...

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CMOs Face a Major Dilemma [Infographic]

by Amanda Batista on Tuesday, July 29, 2014 in Marketing Efficiency

Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even...

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Marketer’s Guide to Mobile Marketing Orchestration

by Steve Olenski on Monday, July 28, 2014 in Marketing Efficiency

It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. Mob...

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What LinkedIn’s Acquisition of Bizo Means For Marketing

by John Stetic on Wednesday, July 23, 2014 in Marketing Efficiency

Congratulations, Bizo. You’re “In.” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for...

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3 Tips to Support Relevance in Your Marketing Communications

by Marguerite McNeal on Tuesday, July 22, 2014 in Marketing Efficiency

Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to...

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4 Tips For Data-Driven Glory: Insights From Interact 2014

by Courtney Buchanan on Friday, July 18, 2014 in Marketing Efficiency

Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but...

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6 Tips From John Legend To Help Your Strategy “Get Lifted”

by Amanda Batista on Thursday, July 17, 2014 in Marketing Efficiency

Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He spent...

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

by Kevin Akeroyd on Wednesday, July 16, 2014 in Marketing Efficiency

The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand...

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