B2C, B2B and What They Can Learn From Each Other

by Steve Olenski on Monday, September 22, 2014 in Marketing Efficiency

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...

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3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]

by Amanda Batista on Friday, September 19, 2014 in Marketing Efficiency

The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to...

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How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)

by Amanda Batista on Thursday, September 18, 2014 in Marketing Efficiency

Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. These realities are just a few ways to describe our customers, who...

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Celebrate the 2014 Markie Award Finalists!

by Amanda Batista on Tuesday, September 16, 2014 in Marketing Efficiency

It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed at the Global Markie Awards ceremony at during Modern...

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What Marketers Lost Sight of Over the Summer

by Steve Olenski on Tuesday, September 16, 2014 in Marketing Efficiency

Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there’s probably not a...

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Why Content is the New Sales Call

by Contributor on Monday, September 15, 2014 in Marketing Efficiency

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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3 Significant Trends Impacting Marketing Leaders Now

by Amanda Batista on Friday, September 12, 2014 in Marketing Efficiency

It’s an exciting time for marketing because the opportunity to engage with our audiences across all their preferred channels has been enhanced, and...

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Marketers, It's Time To Go To Back To School [New eBook]

by Steve Olenski on Thursday, September 11, 2014 in Marketing Efficiency

September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the...

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