5 Tips For Marketing Leaders To Bridge Organizational Silos

by Sylvia Jensen on Friday, January 23, 2015 in Marketing Efficiency

Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The...

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The State of Marketing Technology in Asia

by Contributor on Thursday, January 22, 2015 in Marketing Efficiency

Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies...

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3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)

by Nicole Campana on Tuesday, January 20, 2015 in Marketing Efficiency

The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. Perhaps you’re knee deep in event planning for...

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Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]

by Steve Olenski on Monday, January 19, 2015 in Marketing Efficiency

Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. The guide...

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4 Tips To Help Marketers Commit To Data Quality

by Tracy Milligan on Wednesday, January 14, 2015 in Marketing Efficiency

With 2015 upon us, it’s time to prioritze your top initiatives for the New Year.  It’s also a great time to reflect on what went well over the last 12 months...

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Modern Marketing Essentials Guide to Cross-Channel Marketing [New eBook]

by Steve Olenski on Tuesday, January 13, 2015 in Marketing Efficiency

Remember when you were a kid and you heard the word "essential?" It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Now that...

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Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]

by Andrea Ward on Monday, January 12, 2015 in Marketing Efficiency

The marketing ecosystem has never been more complex. There are thousands of applications for a marketer to navigate that can support marketing execution, and...

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10 Innovative Marketing Events Happening in 2015

by Amanda Batista on Thursday, January 8, 2015 in Marketing Efficiency

Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists!  As...

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