Share Your Marketing Success Story! Deadline For The Markie Awards Extended

by Amanda Batista on Friday, August 22, 2014 in Marketing Efficiency

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Don’t fret if you’ve yet to submit your all-star story! The 2014 Markie...

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ClickZ Conference Coverage: 3 Examples of Big Data in Action

by Lauren Harper on Monday, August 18, 2014 in Marketing Efficiency

We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the...

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The Modern Marketer’s Guide to Connected Customer Journeys [eBook]

by Amanda Batista on Thursday, August 14, 2014 in Marketing Efficiency

Organizations are striving to deliver consistent experiences but very few feel they are there yet. It’s a simple consideration for marketers, really. Not only...

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How Big Data is Driving Business Growth

by Contributor on Monday, August 11, 2014 in Marketing Efficiency

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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How to Maximize Your Marketing Automation Investment

by Contributor on Wednesday, August 6, 2014 in Marketing Efficiency

 Editor's Note: Today's post comes courtesy of Mary Wallace, who has more than 25 years experience in the tech industry. Previously the Director of...

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4 Retail Marketing Holiday Planning Strategies

by Steve Olenski on Friday, August 1, 2014 in Marketing Efficiency

Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in...

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How to Create a Roadmap For Personalized Marketing

by Marguerite McNeal on Thursday, July 31, 2014 in Marketing Efficiency

Customer obsession holds the keys to the kingdom for marketing nirvana. Modern marketers, seeking to create rich digital experiences for their audiences, want...

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CMOs Face a Major Dilemma [Infographic]

by Amanda Batista on Tuesday, July 29, 2014 in Marketing Efficiency

Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even...

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