Movember Your Data! How You Can Support the Cause

by Chloe Basterfield on Wednesday, November 19, 2014 in Marketing Efficiency

This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing...

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How 4 Companies Find and Create Value from Open Data

by Marguerite McNeal on Tuesday, November 18, 2014 in Marketing Efficiency

Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...

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Tips to Manage the Marketer's Personalisation Dilemma

by Sylvia Jensen on Monday, November 17, 2014 in Marketing Efficiency

Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for...

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Don’t Be Daunted by Data: Modern Marketing Essentials Guide to Data Management [new eBook]

by Jonathan Riemer on Thursday, November 13, 2014 in Marketing Efficiency

For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences....

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Using Data For More Strategic Video Marketing (Webcast)

by Steve Olenski on Monday, November 10, 2014 in Marketing Efficiency

Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need...

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The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?

by Contributor on Friday, October 24, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp, a content marketing platform used by companies to easily...

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5 Marketing Takeaways From Dreamforce 2014

by Cami Winding on Friday, October 17, 2014 in Marketing Efficiency

Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event.. The high-energy gathering...

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Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe

by Lauren Harper on Friday, October 17, 2014 in Marketing Efficiency

The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. Companies around the globe are beginning...

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