Marketing Efficiency

Increasing your marketing efficiency is one way to grow both your sales potential and your internal savings. By identifying the parts of your marketing mix that can be automated, and/or repeated, you can achieve greater marketing efficiency. Marketing automation tools allow businesses to identify and automate marketing tasks to drastically improve marketing efficiency.
Related Links
- Campaign Automation
- Best Practice Toolkit: Marketing Automation
- Best Practice Toolkit: B2B Marketing
- Video: Revenue Performance Management

Is Eastern Europe the Next Email Marketing Frontier? [CHART]

Is Eastern Europe the Next Email Marketing Frontier? [CHART]

by Andrew Stivelman on June 18, 2013 in Marketing Efficiency
25 ►Retweet

The evolution of email marketing and internet usage in Russia.

Continue reading
Creative Marketing in a Data-Driven Culture

Creative Marketing in a Data-Driven Culture

by Eloqua on June 17, 2013 in Marketing Efficiency
66 ►Retweet

How culture makes your marketing data valuable – Q&A with Ogilvy UK’s Rory Sutherland

Continue reading
Is Your Industry Hitting the Click Through Rate Mark? [CHART]

Is Your Industry Hitting the Click Through Rate Mark? [CHART]

by John Katsoulis on June 9, 2013 in Marketing Efficiency
39 ►Retweet

A look at top performing industries by click through rates. Does your industry hit the mark?

Continue reading
5 Modern Marketing Lessons from The Lord of the Rings

5 Modern Marketing Lessons from The Lord of the Rings

by Alex Shootman on May 31, 2013 in Marketing Efficiency
96 ►Retweet

How your marketing journey can be one of epic proportions.

Continue reading
Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

by Eloqua on May 29, 2013 in Marketing Efficiency
99 ►Retweet

The advent of social media, empowered buyers, and users bringing their own technology to work has now morphed B2B business models from product to…

Continue reading
3 Best Practices That Make Online Marketing ‘Stick’ [CHART]

3 Best Practices That Make Online Marketing ‘Stick’ [CHART]

by Paul Teshima on May 26, 2013 in Marketing Efficiency
74 ►Retweet

3 ways marketers across the board are driving successful online engagement

Continue reading
Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard

Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard

by Eloqua on May 20, 2013 in Marketing Efficiency
66 ►Retweet

Check your Modern Marketing self, and unlock the contents in our new Modern Marketing Essentials Library!

Continue reading
More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial

More Holes Than Swiss Cheese: Why Marketing Automation is Still So Controversial

by Sylvia Jensen on May 17, 2013 in Marketing Efficiency
68 ►Retweet

The lowdown on this year’s Digital Cream Event in London, and a link to the Marketing Automation Trends briefing.

Continue reading