Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior…Continue reading
Increasing your marketing efficiency is one way to grow both your sales potential and your internal savings. By identifying the parts of your marketing mix that can be automated, and/or repeated, you can achieve greater marketing efficiency. Marketing automation tools allow businesses to identify and automate marketing tasks to drastically improve marketing efficiency.
- Campaign Automation
- Best Practice Toolkit: Marketing Automation
- Best Practice Toolkit: B2B Marketing
- Video: Revenue Performance Management