Marketing Efficiency

Increasing your marketing efficiency is one way to grow both your sales potential and your internal savings. By identifying the parts of your marketing mix that can be automated, and/or repeated, you can achieve greater marketing efficiency. Marketing automation tools allow businesses to identify and automate marketing tasks to drastically improve marketing efficiency.
Related Links
- Campaign Automation
- Best Practice Toolkit: Marketing Automation
- Best Practice Toolkit: B2B Marketing
- Video: Revenue Performance Management

6 Boards to Consider for Your Pinterest Brand Page
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6 Boards to Consider for Your Pinterest Brand Page

by Jesse Noyes on May 2, 2012 in Marketing Efficiency
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Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now…

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5 Crimes of Customer Care
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5 Crimes of Customer Care

by Peter Armaly on April 6, 2012 in Marketing Efficiency
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It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal.
In the age of the Internet, customer support…

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6 Marketing Lessons I Learned from Lean Software Geeks
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6 Marketing Lessons I Learned from Lean Software Geeks

by Jesse Noyes on March 10, 2012 in Marketing Efficiency
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A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning…

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5 Lead Conversion Tips That Work for Any Marketing Program
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5 Lead Conversion Tips That Work for Any Marketing Program

by Elle Woulfe on February 13, 2012 in Marketing Efficiency
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If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not…

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Why Your 2012 Marketing Plan Needs Tablets
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Why Your 2012 Marketing Plan Needs Tablets

by Jesse Noyes on January 24, 2012 in Marketing Efficiency
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Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook?
If not, you might want to revisit that marketing plan.…

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Chart: A Year of Marketing Excellence
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Chart: A Year of Marketing Excellence

by Egan Cheung on January 1, 2012 in Marketing Efficiency
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Thank you to all of our customers, partners, friends, and fellow Eloquans for making 2011 such a phenomenal year.  We decided it would be…

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5 Lessons to Learn Early in Your Marketing Career
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5 Lessons to Learn Early in Your Marketing Career

by Jesse Noyes on December 27, 2011 in Marketing Efficiency
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Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. …

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Chart: How Training Can Pay Off Big
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Chart: How Training Can Pay Off Big

by Sarah Gaade on December 11, 2011 in Marketing Efficiency
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Can education help you achieve your objectives?  It can be a challenge to escape the buzzing of your Android while investing your valuable time…

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