Marketing Efficiency

Increasing your marketing efficiency is one way to grow both your sales potential and your internal savings. By identifying the parts of your marketing mix that can be automated, and/or repeated, you can achieve greater marketing efficiency. Marketing automation tools allow businesses to identify and automate marketing tasks to drastically improve marketing efficiency.
Related Links
- Campaign Automation
- Best Practice Toolkit: Marketing Automation
- Best Practice Toolkit: B2B Marketing
- Video: Revenue Performance Management

3 Tips to Support Relevance in Your Marketing Communications

by Marguerite McNeal on July 22, 2014 in Marketing Efficiency

Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior…

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4 Tips For Data-Driven Glory: Insights From Interact 2014

by Courtney Buchanan on July 17, 2014 in Marketing Efficiency

Marketers today swim in a sea of data…. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data

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6 Tips From John Legend To Help Your Strategy “Get Lifted”

by Amanda Batista on July 17, 2014 in Marketing Efficiency

Believe it or not, before John Legend… became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

by Kevin Akeroyd on July 16, 2014 in Marketing Efficiency

The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic…

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4 Ways to Manage Change Management For Successful Demand Generation

by Contributor Friendly on June 30, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo, an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and …

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Strut Your Marketing Stuff: Submit a Markie Award Nomination!

by Amanda Batista on June 27, 2014 in Marketing Efficiency

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! For 2014, the European and North American Markies…

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3 Truths to Help Balance Marketing Technology Mayhem

by Contributor Friendly on June 25, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software …

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5 Reasons Your Marketing Can Benefit From Attending Interact 2014

by Amanda Batista on June 23, 2014 in Marketing Efficiency

Hear what previous Interact attendees say about how the event gave them fresh marketing ideas and inspiration!

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