Marketing Efficiency

Increasing your marketing efficiency is one way to grow both your sales potential and your internal savings. By identifying the parts of your marketing mix that can be automated, and/or repeated, you can achieve greater marketing efficiency. Marketing automation tools allow businesses to identify and automate marketing tasks to drastically improve marketing efficiency.
Related Links
- Campaign Automation
- Best Practice Toolkit: Marketing Automation
- Best Practice Toolkit: B2B Marketing
- Video: Revenue Performance Management

The What, How, and WOW Factor of Effective Conversion

by contributor on April 23, 2014 in Marketing Efficiency

Progress your conversion strategies with these 3 tips.

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The “Mad Men” Sendoff: 5 Ways We Marketers Love You

by Amanda Batista on April 14, 2014 in Marketing Efficiency

You came. We saw and were inspired. And now it’s time to send Mad Men off with our favorite marketing lessons learned, sans any show spoilers!]

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5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop

by Sylvia Jensen on April 8, 2014 in Marketing Efficiency

The European leg of the Modern Marketing Tour has kicked off! Will we see you in a city near you?

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Customer-Obsessed Marketing Is Your Next Competitive Edge

by Mark Hurd on April 7, 2014 in Marketing Efficiency

How marketers are rolling with the consumerization changes.

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15 Cases of Marketing Innovation [New eBook]

by Amanda Batista on April 2, 2014 in Marketing Efficiency

These superhero marketers are moving mountains. Here are their stories!

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Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz

by contributor on March 28, 2014 in Marketing Efficiency

Have you taken the quiz? Here are a few tips to add to your marketing mix.

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18 Marketing Challenges Cited by Leaders at the CMO Club Summit

by Amanda Batista on March 24, 2014 in Marketing Efficiency

Is your biggest marketing challenge on the list?

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Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!

by contributor on March 23, 2014 in Marketing Efficiency

Your chance to question an expert about successful marketing Engagement strategies – join the Twitter chat with DeShelia Spann!

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