Marketing in the Express Lane: 14 Tips From 14 Experts

by Amanda Batista on Monday, January 13, 2014 in Marketing Efficiency

The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. The trouble with such a high quantity of information coming from so many viable resources often can be a lack of time or opportunity to sift through the mass of insight.

But this is 2014! We’ve evolved into a culture that expedites shipping, automates communications and responses, and uses technology to streamline just about anything. Some things are simply better in the express lane.

So to give you the 411 on this year’s most important marketing topics, we’ve called on 14 marketing experts to give you their forecasts and tips — in 100 words or fewer.

Check out our list of subject matter experts and which topics they cover:

Ardath Albee, Author and consultant, on corporate storytelling
• Matt Heinz of Heinz Marketing on getting your process right
• Tony Zambito, Founder of Buyer Personas, on buyers as the new content creators
• Richard Hill of Quarry on 3 email must dos for 2014
• Jay Baer, Author and content expert, on how to offer true “Youtility”
• Lee Odden of TopRank Online on optimizing social content
• Craig Rosenberg of Funnelholic on how to go beyond activity-based nurturing
• Carlos Hidalgo of ANNUITAS on how to connect the dots of your buyer insight
• Nick Edouard of LookBookHQ on how to refine your engagement strategy
• Amanda Maksymiw of Lattice Engines on riding the next wave of data science
• Dennis Dayman, Oracle Eloqua’s own privacy expert, on managing email deliverability
• Megan Heuer of SiriusDecisions on accountability and alignment (the marketing therapist is in!)
• Roland Smart of Oracle on Social Relationship Management
• Koka Sexton of LinkedIn on how to empower sales with shared content

Click here to check out Marketing in the Express Lane: 14 Tips From 14 Experts:


Check out our compilation of marketing insight to help you sift through this coming year’s most important marketing trends. Thanks to our community of experts for making the time to share their thoughts!

Are you marketing in the express lane? Tell us how in the comments (in 100 words or fewer, if you dare!)

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