Move Beyond Sales With These Business KPIs

by Contributor on Friday, August 29, 2014 in Marketing Measurement

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

by Contributor on Monday, August 25, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive...

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2 Key Tips To Help Rethink Your Marketing Analytics

by Contributor on Monday, June 23, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Dave Liloia, Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who...

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3 Measurement Points to Help Maximize Your Analysis Strategy

by Contributor on Wednesday, May 14, 2014 in Marketing Measurement

Editor's Note: Today’s post comes courtesy of Dave Liloia, Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who...

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4 Content Marketing Metrics Trends and Best Practices

by Amanda Batista on Wednesday, February 26, 2014 in Marketing Measurement

Nothing seems to brings marketers more joy (or stress) than metrics and measurement. In the report – Eloqua Community: The State of Content Marketing 2014, we...

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Big Data Usage Benchmarks and Performance By Industry [Chart]

by Marilyn Cox on Sunday, September 8, 2013 in Marketing Measurement

Big Data, Big Deal?Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. Many organizations...

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How Beneficial is Your Time Spent Analyzing Marketing Data? [CHART]

by John Katsoulis on Sunday, July 21, 2013 in Marketing Measurement

"Look before you cross the street"; "Take in this view"; "Look at this!" We are always being told to look around and watch where we are going.  If you don't,...

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Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

by Taha Sheikh on Sunday, June 30, 2013 in Marketing Measurement

In March, Eloqua released a report titled: "Defining the Modern Marketer: From Real to Ideal", which presents findings from a survey of 556 marketers conducted...

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