Marketing Measurement

Marketing measurement is key to developing successful marketing campaigns. Measuring effectiveness through analytics, dashboards and closed-loop reporting can help transform your marketing efforts into quantifiable successes and learning opportunities. By utilizing a marketing automation platform you can gain new visibility, effectively assess marketing campaign performance and gain quick insights into your marketing efforts.
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- Marketing Measurement
- Video: Revenue Performance Management
- Marketing Dashboard

2 Key Tips To Help Rethink Your Marketing Analytics

by Contributor Friendly on June 23, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Dave Liloia, Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who …

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New Benchmark Conversion Rates for Lead Stages [Infographic]

by Eloqua on May 16, 2014 in Marketing Measurement

Check out Aberdeen’s new infographic to help you establish benchmark conversion rates.

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3 Measurement Points to Help Maximize Your Analysis Strategy

by contributor on May 14, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Dave Liloia, Director Sales Operations and Marketing Automation at VertaforeDave is sales and marketing geek

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4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

by Eloqua on April 25, 2014 in Marketing Measurement

That’s a nice lookin’ dashboard you’ve got there. Ready to ramp it up? Check out tips to enhance your marketing analysis in our new Guide!

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5 Steps to Use Marketing Automation for Improved Conversion Knowledge

by contributor on April 16, 2014 in Marketing Measurement

Ways to garner insight to improve, enhance, and optimize campaign execution.

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4 Content Marketing Metrics Trends and Best Practices

by Amanda Batista on February 26, 2014 in Marketing Measurement

Benchmarks and tips to help your content marketing measurement strategy.

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Big Data Usage Benchmarks and Performance By Industry [Chart]

by Marilyn Cox on September 8, 2013 in Marketing Measurement

A break down of how different industries are using big data analysis to improve their engagement and performance metrics.

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How Beneficial is Your Time Spent Analyzing Marketing Data? [CHART]

by John Stetic on July 21, 2013 in Marketing Measurement

How much time do you spend analyzing your marketing data? Find out the payoffs in this week’s benchmark chart.

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