Marketing Measurement

Marketing measurement is key to developing successful marketing campaigns. Measuring effectiveness through analytics, dashboards and closed-loop reporting can help transform your marketing efforts into quantifiable successes and learning opportunities. By utilizing a marketing automation platform you can gain new visibility, effectively assess marketing campaign performance and gain quick insights into your marketing efforts.
Related Links
- Marketing Measurement
- Video: Revenue Performance Management
- Marketing Dashboard

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

by contributor on April 16, 2014 in Marketing Measurement

Ways to garner insight to improve, enhance, and optimize campaign execution.

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4 Content Marketing Metrics Trends and Best Practices

by Amanda Batista on February 26, 2014 in Marketing Measurement

Benchmarks and tips to help your content marketing measurement strategy.

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Big Data Usage Benchmarks and Performance By Industry [Chart]

by Marilyn Cox on September 8, 2013 in Marketing Measurement

A break down of how different industries are using big data analysis to improve their engagement and performance metrics.

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How Beneficial is Your Time Spent Analyzing Marketing Data? [CHART]

by John Stetic on July 21, 2013 in Marketing Measurement

How much time do you spend analyzing your marketing data? Find out the payoffs in this week’s benchmark chart.

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Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

by Taha Sheikh on June 30, 2013 in Marketing Measurement

With buyer’s in the driver’s seat, today’s modern marketers are using more digital channels and tools to engage with buyers during their research process in order to convert buyer interest into sales. Which channels will make measurable impact on marketing results?

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Is Your Industry Hitting the Click Through Rate Mark? [CHART]

by John Katsoulis on June 9, 2013 in Marketing Efficiency

A look at top performing industries by click through rates. Does your industry hit the mark?

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European Markie Awards Finalists Announced

by Eloqua on June 5, 2013 in Marketing Measurement

The best practice case studies on the organizations fueling modern marketing strategy all the way to the red carpet.

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How Modern Marketers Stack Up in Database Spring Cleaning [CHART]

by John Stetic on April 14, 2013 in Marketing Measurement

An analysis of database management and response rate impact.

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