Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]

by Tom Hardy on Sunday, July 7, 2013 in Marketing Efficiency

The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers.

We have seen from past Chart of the Week analysis that investment in Eloqua Education correlates with marketing effectiveness.  So for this week, we analyzed which industries have taken training to heart and made the educational investment in achieving an Eloqua Masters. We examined the average number of Masters per customer, and compared how this average differs by industry.

Eloqua Masters

The analysis shows that on average manufacturing customers have 3.5 Eloqua Masters granted, whereas the cross industry average is 2.8.  All other industry benchmarks were at or below 2.8 – a testament to both the number of Eloqua customers in manufacturing and the significantly higher rate of degrees completed by our customers in this industry.

Interestingly, an earlier Chart of the Week entitled “Which industries demonstrate the fastest learning curve?” showed Manufacturing marketers had the highest growth rates of MQLs generated in the first months of their deployment. It’s clear that ‘going to class’ gets modern marketers on the fast track to success!

For those of you who are now ready to back to school, don’t fret; Eloqua University is in session through the summer!

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