Are you reading this post on a mobile device? More people are getting in the know while they’re on the go. In fact, according to the TomiAhonen Almanac, the average person checks their mobile phone about 150 times per day.
As Modern Marketers, we strive to engage our target audiences with relevant content and insights to move them along their unique buyer’s journey. People want to receive relevant information, at the appropriate time, and in context of their locations to help them make wiser decisions. And more and more of these interactions are happening when people are using mobile devices.
Last week’s blog post explored why responsive email is important for marketers. We need to ensure that not only our content speaks to the audience, but that the user experience is compelling. For example, your emails should look great whether they are being read in an email client, browser, tablet, or mobile device.
Marketers use Eloqua to dynamically tailor content the format of emails and landing pages for optimal viewing on various devices. So when your audience gets the message via PC, iPad, iPhone, Samsung, Chromebook, or Android, the user experience is consistently awesome.
Why is this important? Because according to the 2nd Annual U.S. Mobile Path-to-Purchase Study released by xAd and Telmetrics, 45% of consumers searching for products and services use their mobile device first.
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