Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices. Contrary to many survey-based benchmarking metrics reports, this handy report is based on cold hard data aggregated and refreshed every single day from thousands of marketing campaigns launched by leading marketers in over a dozen vertical groupings
This week, we thought we would go back to basics and have a look at what the benchmark dashboard had to say about email response metrics last quarter.
It turns out that the Not For Profit Benchmark index led the charge with a unique open rate of 27% and a unique click through rate of 5%. Proportionally, the click to open rate in financial services was the highest seen at 17%
So, nonprofit marketers – what was your secret to success last quarter?
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