Move Beyond Sales With These Business KPIs

by Contributor on Friday, August 29, 2014 in Marketing Measurement

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, the President of Broadsuite, a company dedicated to helping companies be found, seen and heard...

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3 Steps to Connect With Decision Makers Through Digital and Human Touch Marketing

by Contributor on Friday, January 17, 2014 in Digital Marketing

Editor's Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads...

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How to Marry Digital and Human-Touch B2B Marketing

by Contributor on Wednesday, January 15, 2014 in Lead Quality

Editor's Note: Jeff Kalter is CEO of 3D2B, a global business-to-business telemarketing company that bridges the divide between marketing and sales. He leads...

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10 Marketing Tools We’re Thankful For

by Amanda Batista on Wednesday, November 27, 2013 in Marketing Efficiency

Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in...

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5 Really Good Reasons LinkedIn Bought SlideShare

by Michelle McGinnis on Friday, May 4, 2012 in Social Media

Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for...

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5 Common Stages of B2B Lead Nurturing

by Michelle McGinnis on Tuesday, July 19, 2011 in Lead Nurturing

If you work in the complex b2b marketingindustry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like...

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10 Fast Facts About Groupon

by Michelle McGinnis on Friday, June 3, 2011 in Digital Marketing

The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever...

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Three Tips for Customer Retention

by Andy Worobel on Monday, June 7, 2010 in Digital Marketing

We all know the adage:  it’s easier and cheaper to retain an existing customer than to find a new one.  But what, as marketers, are we doing to retain...

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