5 Stats You Need to Know About Online Video Marketing [Infographic]

by Michelle McGinnis on Monday, December 10, 2012 in Content Marketing

Today's infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer, Brainshark's content marketing manager, for the post below.

It’s no secret that online video has become one of the hottest trends in content marketing.

But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.

Want more proof? Here are five statistics to know about online video marketing:

#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.

#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies.

#4. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

#5. On average, mobile viewers watch videos that are three times longer those on PCs and laptops, and the number of mobile viewers are expected to reach over 54 million by the end of 2012.

For more details on the current state of online video marketing, check out the infographic below. Click to see and save a larger version.  And, of course, you can visit Brainshark for more on online video marketing.

online-video-marketing-statistics

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