Video: What's Holding Back UK Marketers from Social?
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Video: What’s Holding Back UK Marketers from Social?

by Jesse Noyes on January 25, 2012 in Social Media
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If you think everyone is jumping into social advertising, think again.
A recent survey of UK marketers… at ad:tech London found that 66% were

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Why Your 2012 Marketing Plan Needs Tablets
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Why Your 2012 Marketing Plan Needs Tablets

by Jesse Noyes on January 24, 2012 in Marketing Efficiency
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Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook?
If not, you might want to revisit that marketing plan.…

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The Phrenology of the Modern B2B Marketer
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The Phrenology of the Modern B2B Marketer

by Joe Chernov on January 23, 2012 in Content Marketing
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We’ve spent the last few years talking about a concept called digital body language… – the ability to use technology to decipher purchase intent

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Chart: Benchmarking Ourselves
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Chart: Benchmarking Ourselves

by Egan Cheung on January 22, 2012 in Marketing Measurement
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Eloqua has a very data oriented culture.  Whenever possible, we make decisions only after asking “What does the data tell us?”.
With that in…

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4 Unproductive Sales Gripes Marketing Needs to Anticipate
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4 Unproductive Sales Gripes Marketing Needs to Anticipate

by Michael Martin on January 19, 2012 in Sales & Marketing Alignment
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If enabling sales… is one of your goals in 2012, then marketing is going to have ask the sales reps what they need.
But

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Blogging Lessons from 317 Posts
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Blogging Lessons from 317 Posts

by Jesse Noyes on January 17, 2012 in Content Marketing
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Why an arbitrary number like 317? Because that’s the number of posts we published in 2011.
We focus on quality here so churning out…

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Chart: Where Did Our Twitter Traffic Go?
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Chart: Where Did Our Twitter Traffic Go?

by Egan Cheung on January 16, 2012 in Social Media
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Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011?
If so, you aren’t alone.  I was…

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4 Signs You Should Call Your Marketing Automation Partner
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4 Signs You Should Call Your Marketing Automation Partner

by Peter Armaly on January 13, 2012 in Digital Marketing
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Ever felt you knew enough to get things done, but then nothing moves? Is it pride? Ignorance? Or is it the desire to appear…

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