Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]

by Peter Rojas on December 22, 2013 in Marketing Efficiency

Observational trends on the effectiveness of healthcare reform marketing and awareness.

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Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

by Kevin Akeroyd on December 20, 2013 in Digital Marketing

How technologies are coming together to help organizations optimize the customer experience.

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How Cloud Connectors Can Guide Your Campaign Strategy

by contributor on December 20, 2013 in Digital Marketing

Let the force of the cloud be with you (and your campaigns).

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Anatomy of an Effective White Paper

by Content Marketing Group on December 19, 2013 in Content Marketing

White papers are a great way to generate leads and to gauge the buyer lifecycle of your potential customer. They are also good for …

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Should You Start Vlogging?

by Kaila Garrison on December 18, 2013 in Content Marketing

Vlogging seemed to be one of those words that become really trendy in the early days of what was then called Web 2.0 (the …

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How The Chicago Bears Elevate Fan Engagement

by Eloqua on December 18, 2013 in Digital Marketing

How the sold out team of nearly 30 years keeps fan engagement at the core of their marketing efforts.

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Promoting Contests With Content

by Kaila Garrison on December 17, 2013 in Content Marketing

Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme,…

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Can Google Hummingbird Work For Your Content?

by Kaila Garrison on December 16, 2013 in Content Marketing

In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the content universe.

Is search …

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