The State of B2B Lead Nurturing [New Benchmark Research]

by Contributor Friendly on July 9, 2014 in Lead Nurturing

Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 …

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6 Ways Marketing and IT Collaboration Boosts ROI

by Contributor Friendly on July 7, 2014 in Sales & Marketing Alignment

Today’s post comes courtesy of Jack Newton, Director of Outbound Product Management & Strategy for Oracle Social Cloud. He shares insights about …

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

by Kevin Senne on July 1, 2014 in Email marketing

Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud.… 
July 1, 2014, the day

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4 Ways to Manage Change Management For Successful Demand Generation

by Contributor Friendly on June 30, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo, an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and …

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Strut Your Marketing Stuff: Submit a Markie Award Nomination!

by Amanda Batista on June 27, 2014 in Marketing Efficiency

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! For 2014, the European and North American Markies…

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3 Truths to Help Balance Marketing Technology Mayhem

by Contributor Friendly on June 25, 2014 in Marketing Efficiency

Editor’s Note: Today’s post comes courtesy of Kristin Connell, Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software …

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5 Reasons Your Marketing Can Benefit From Attending Interact 2014

by Amanda Batista on June 23, 2014 in Marketing Efficiency

Hear what previous Interact attendees say about how the event gave them fresh marketing ideas and inspiration!

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2 Key Tips To Help Rethink Your Marketing Analytics

by Contributor Friendly on June 23, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Dave Liloia, Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who …

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