4 Reasons No One Likes Your Email Campaigns

4 Reasons No One Likes Your Email Campaigns

by Jennifer Talcott on May 1, 2012 in Email marketing
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Not seeing the results you expected? Here are four email marketing tips that will help you leap over some common hurdles.

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Is Pinterest a Good Social Media Marketing Investment?

Is Pinterest a Good Social Media Marketing Investment?

by Joel Rothman on April 29, 2012 in Social Media
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Pinterest is hot. But is relevant? We crunch the numbers so you can decide whether it’s worth your time.

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David Meerman Scott: How to Break Into the News Cycle

David Meerman Scott: How to Break Into the News Cycle

by Jesse Noyes on April 27, 2012 in Content Marketing
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Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to…

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How Sage Does Social Demand Generation

How Sage Does Social Demand Generation

by Jesse Noyes on April 25, 2012 in Demand Generation
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When it comes to social media plenty of companies like it, want it, can’t get enough of it. But many demand generation… marketers don’t

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Introducing “The Blog Tree: UK Edition” [Infographic]

Introducing “The Blog Tree: UK Edition” [Infographic]

by Joe Chernov on April 24, 2012 in Content Marketing
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At Eloqua, two principles guide our content marketing… efforts: “Content as a Service” (content should help people be more productive in their jobs or

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3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

by Melissa Madian on April 23, 2012 in Sales & Marketing Alignment
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You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.”
When it comes to lead generation…, these two

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Are You Over Analyzing Your Lead Scoring? [CHART]

Are You Over Analyzing Your Lead Scoring? [CHART]

by Andrew Stanbridge on April 22, 2012 in Lead Scoring
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Lead Scoring… is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
Taking agreed upon profile and

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You Need to Market "Right Now": David Meerman Scott on Eloqua Experience Europe

You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

by Jesse Noyes on April 20, 2012 in Digital Marketing
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Best-selling author, David Meerman Scott, gives us a sneak peak into his keynote address at Eloqua Experience Europe 2012.

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