European Markie Awards Finalists Announced

European Markie Awards Finalists Announced

by Eloqua on June 5, 2013 in Marketing Measurement
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The best practice case studies on the organizations fueling modern marketing strategy all the way to the red carpet.

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5 Tips for Creating Effective B2B Marketing Videos

5 Tips for Creating Effective B2B Marketing Videos

by contributor on June 3, 2013 in Content Marketing
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Tips to help you the knowledge of your target buyer to your video marketing strategy.

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Do Sales and Marketing BFFs Have to Share Data? [CHART]

Do Sales and Marketing BFFs Have to Share Data? [CHART]

by Andrew Stanbridge on June 2, 2013 in Sales & Marketing Alignment
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Are your sales and marketing teams BFFs? Find out how shared data impacts efficiency.

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5 Modern Marketing Lessons from The Lord of the Rings

5 Modern Marketing Lessons from The Lord of the Rings

by Alex Shootman on May 31, 2013 in Marketing Efficiency
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How your marketing journey can be one of epic proportions.

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Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

by Eloqua on May 29, 2013 in Marketing Efficiency
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The advent of social media, empowered buyers, and users bringing their own technology to work has now morphed B2B business models from product to…

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3 Best Practices That Make Online Marketing ‘Stick’ [CHART]

3 Best Practices That Make Online Marketing ‘Stick’ [CHART]

by Paul Teshima on May 26, 2013 in Marketing Efficiency
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3 ways marketers across the board are driving successful online engagement

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6 Ways to Eliminate the Demand Gen Blame Game

6 Ways to Eliminate the Demand Gen Blame Game

by contributor on May 24, 2013 in Sales & Marketing Alignment
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Stop the finger pointing, and improve your demand gen accountability.

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 How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’

How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’

by contributor on May 22, 2013 in Lead Quality
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A different way to score leads – based on engagement.

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