How to Spark Content Creativity

by Clayton Stobbs on October 19, 2013 in Content Marketing

Creativity is essential for successful content marketing. The point of content marketing is to create an engaged user base that takes a desired action.…

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The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

by Kevin Akeroyd on October 17, 2013 in Content Marketing

Content is driving relationships. We’re committed to driving content innovation! Check out the scoop on the Compendium acquisition.

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Facebook Brand Page Dimensions You Need to Know

by Kaila Garrison on October 16, 2013 in Content Marketing

So you have a Facebook page as part of your content marketing strategy. Now what?

You need a cover photo that represents your …

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How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded

by Amanda Batista on October 16, 2013 in Content Marketing

How Xerox got people talking about things other than copiers, and driving brand advocacy.

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Content Marketing Question of the Week: “How do I make the case for content marketing?”

by Curt Franke on October 15, 2013 in Content Marketing

In my role in business development talking with prospective clients about Compendium's content marketing software, I am frequently in discussions with people who are…

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4 Captured Moments From the MarketingProfs B2B Marketing Forum

by Eloqua on October 15, 2013 in Content Marketing

Takeaways from MarketingProfs B2B Marketing Forum last week in Boston (Photo fun!)

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Answer Your Buyers’ Questions for Near Real-Time Marketing

by Eloqua on October 14, 2013 in Content Marketing

Forget about living in the moment. As a marketer, you now live in the Zero Moment of Truth…

Google coined this phrase and

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What An Advocate-Centric Marketing Organization Looks Like

by contributor on October 14, 2013 in Marketing Efficiency

Why customer success is so vital to your marketing culture.

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