How to Write B2B Blogs: Your Story is Your Service

How to Write B2B Blogs: Your Story is Your Service

by Andrew Moravick on October 3, 2011 in Content Marketing
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I sat in on a live session of #blogchat at the MarketingProfs… B2B Forum not too long ago and a provocative question was asked

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How Many Fields Belong On Your Landing Pages? [Chart]

How Many Fields Belong On Your Landing Pages? [Chart]

by Egan Cheung on October 2, 2011 in Demand Generation
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One of the most popular requests we get is to look at how the number of questions asked in a form affects whether or…

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3 Lead Scoring Problems - And How to Solve Them

3 Lead Scoring Problems – And How to Solve Them

by Jesse Noyes on September 28, 2011 in Lead Scoring
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Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in …

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Jay Baer Exposes 4 Common B2B Social Media Mistakes

Jay Baer Exposes 4 Common B2B Social Media Mistakes

by Jesse Noyes on September 28, 2011 in Social Media
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“But we’re in B2B marketing…”
Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right…

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The New 4 P's of Marketing

The New 4 P’s of Marketing

by Brian Kardon on September 27, 2011 in Digital Marketing
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You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught.
It’s hard…

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6 Steps to Defining Your Value Proposition from MarketingSherpa

6 Steps to Defining Your Value Proposition from MarketingSherpa

by Jesse Noyes on September 26, 2011 in Demand Generation
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“If your value proposition isn’t rolling off your lips, you already have a problem.”
That’s how Dr. Flint McGlaughlin, Managing Director and CEO of…

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An Event that Inspires Lead Generation [Chart]

An Event that Inspires Lead Generation [Chart]

by Egan Cheung on September 25, 2011 in Demand Generation
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Everybody here is getting excited for the 4th annual Eloqua Experience in San Francisco, California… October 19th to the 21st, 2011.
The energy at

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The B2B Marketing Funnel By the Numbers [Graphic]

The B2B Marketing Funnel By the Numbers [Graphic]

by Jesse Noyes on September 23, 2011 in Demand Generation
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What are the most effective B2B demand generation… tactics?
What are the best ways to approach email marketing.
How can a business become more

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