Content Workflow: Getting Started

by Kaila Garrison on October 3, 2013 in Content Marketing


The marketing world continues to buzz on the importance of content marketing. There is no doubt that content marketing must be a part of …

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4 Ideas to Ensure Success With Sales Analytics

by contributor on October 3, 2013 in Sales & Marketing Alignment

A quick roadmap to help you map out your analysis strategy to enable sales.

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How the CMI Best Overall Corporate Blog Winner Utilized Compendium’s Platform

by Kaila Garrison on October 2, 2013 in Content Marketing

CVEnt Blog


The Content Marketing Institute, the people behind CCO magazine, Content Marketing World and more, honored this year’s winners in the 2013 Content Marketing

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5 Steps to Feed the Content Beast

by contributor on October 1, 2013 in Content Marketing

Tangible tips to help you maximize your content marketing ROI by using every part of the buffalo!

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The Case for Using Podcasts in Your Content Marketing Strategy

by Melanie Ramsey on September 30, 2013 in Content Marketing

Podcasting have been around for a long time – iTunes began distributing podcasts the same year that Facebook registered the URL (2005). It …

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Where Are Marketers Allocating Budget? [CHART]

by Taha Sheikh on September 29, 2013 in Marketing Efficiency

A breakdown of the channels where marketers allocate budget.

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Creating Content Topics For Your Target Personae

by Clayton Stobbs on September 27, 2013 in Content Marketing

Audience Targeting

It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the …

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How B2B is Using LinkedIN

by Kaila Garrison on September 26, 2013 in Content Marketing

LinkedIn Sign In Page

As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a …

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