Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder

by Amanda Batista on September 2, 2013 in Marketing Efficiency

Keep campaigns taken care of, but enjoy your day off: a novel idea! Here are 3 ways you can use marketing automation to do it!

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Has the Launch of Gmail Tabs Affected Email Reads?

by Andrew Stanbridge on September 1, 2013 in Email marketing

It’s been three weeks since Gmail announced the launch of Tabs. Find out how it’s affecting your email sends.

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Best of the Web: Resources to Make Editorial Planning Easier

by Kaila Garrison on August 30, 2013 in Content Marketing

I will admit I’ve been around the block a few times. But even for someone like me, it’s hard to imagine a time before…

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Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

by Amanda Batista on August 30, 2013 in Social Media

LinkedIn’s Senior Manager of Social Marketing offers tips to help you make your social profiles work for your connections, as well as your business.

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We Don’t Need No Stinking Images

by Content Marketing Group on August 29, 2013 in Content Marketing

 

Excuse the bad movie pun but I couldn't resist. In a world obsessed with images and video I'm afraid we often forget the…

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Content Marketing 101: B2C vs B2B Personae

by Kaila Garrison on August 28, 2013 in Content Marketing

Group of different people

 

Creating a buyer persona is a key stage in developing your content marketing strategy. If you ask the right questions and have the

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How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

by Amanda Batista on August 28, 2013 in Lead Nurturing

How Crowe Horwath made sense of its data, developed a lead scoring methodology, and nurture program to empower sales.

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The Two Most Forgotten Steps To Building A Persona

by Content Marketing Group on August 27, 2013 in Content Marketing

 

There are three steps to building a persona. Too bad most people stop at the first one.   

Over the years I’ve seen…

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