Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory
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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

by Joe Chernov on April 18, 2012 in Social Media
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Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation… space –

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The Marketing Skills Gap is Very Real
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The Marketing Skills Gap is Very Real

by Christina Pappas on April 17, 2012 in Demand Generation
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Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the…

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6 Ways Marketing Can Help Generate Early Leads for Sales
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6 Ways Marketing Can Help Generate Early Leads for Sales

by Shawn Cook on April 16, 2012 in Demand Generation
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A marketer posed a perplexing question to me recently. “What does sales want more,” he asked, “qualified leads or early leads?”
My answer: Both.…

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Which Industries are Adapting to Changes in Email Marketing?
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Which Industries are Adapting to Changes in Email Marketing?

by Egan Cheung on April 15, 2012 in Email marketing
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We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month…

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6 Lead Nurturing Strategies for Beginners
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6 Lead Nurturing Strategies for Beginners

by Jesse Noyes on April 13, 2012 in Lead Nurturing
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This article comes courtesy of Joe Cordo, Chief Marketing Officer at Extraprise, an Eloqua partner and lead generation services firm.…
There are

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4 Ways B2B Marketers Can Take Advantage of Instagram
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4 Ways B2B Marketers Can Take Advantage of Instagram

by Jesse Noyes on April 11, 2012 in Social Media
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$1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram…. Not bad for a company without

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Why Social Shouldn’t Scare Email Marketers
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Why Social Shouldn’t Scare Email Marketers

by Jesse Noyes on April 10, 2012 in Email marketing
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Last year was all about social media, right?
Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic…

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Are Your Prospects Scared to Talk to Strangers? [CHART]
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Are Your Prospects Scared to Talk to Strangers? [CHART]

by Taha Sheikh on April 8, 2012 in Email marketing
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Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects.
Each outgoing email can…

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