2 Key Tips To Help Rethink Your Marketing Analytics

by Contributor Friendly on June 23, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Dave Liloia, Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who …

Continue reading

4 Back to Basics Tips to Improve Lead Quality

by Contributor Friendly on June 20, 2014 in Lead Quality

Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners, which provides provides creative, practical, sales-driven integrated …

Continue reading

Q&A with Interact Keynote Speaker Hugh Herr

by Steve Olenski on June 18, 2014 in Marketing Efficiency

Those attending Interact 2014 in San Francisco this July 16−18 — and yes, you still have time to register… — will be treated to a whole host

Continue reading

John Legend Coming to Interact 2014

by Amanda Batista on June 17, 2014 in Content Marketing

We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014…, the digital marketing conference for B2C

Continue reading

How To Start A Conversation To Keep Visitors On Your Web Site

by Contributor Friendly on June 16, 2014 in Demand Generation

Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently …

Continue reading

How to Nurture Contacts Beyond the Inbox

by Contributor Friendly on June 13, 2014 in Lead Nurturing

Editor’s Note: Today’s post comes courtesy of Pete Schott, Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at …

Continue reading

How to Get Away Without Leaving Your Demand Gen Behind

by Jonathan Riemer on June 12, 2014 in Marketing Efficiency

Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Trouble is, for even the most modern of marketers, getting away from the…

Continue reading

Marketing Engagement Lessons From The B-52s

by Amanda Batista on June 11, 2014 in Marketing Efficiency

The B-52s… are “The World’s Greatest Party Band.” They’ve sold more than 20 million albums over their 35 years together, and, thanks to their

Continue reading