The Two Most Forgotten Steps To Building A Persona

by Content Marketing Group on August 27, 2013 in Content Marketing


There are three steps to building a persona. Too bad most people stop at the first one.   

Over the years I’ve seen…

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Who Said Email Marketing (Automation) is Dead? [CHART]

by Eloqua on August 26, 2013 in Email marketing

Email marketing: it’s alive…and our benchmark analysis show it’s also well!

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Who’s in Charge? Why Every Company Creating Customer Content Needs a Content Chief

by Kaila Garrison on August 26, 2013 in Content Marketing

“Bring in an intern and let them run it.” 

Remember that? It wasn’t long ago. The perception then was that the development of social…

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Why you should treat content marketing like parenting

by Chris Moody on August 23, 2013 in Content Marketing

Today as we're celebrating my son's 2nd birthday, it struck me how similar content marketing is to parenting. Tom Webster wrote a great post…

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6 Ways To Find Relevant Twitter Content

by Clayton Stobbs on August 23, 2013 in Content Marketing



So you’ve created a company Twitter account to reach your marketing personas, but are now struggling with what to tweet about

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5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

by Kristin Farwell on August 23, 2013 in Marketing Efficiency

What’s all the fuss about THE modern marketing event of the year? Check it out, from the source’s mouth! Tip: step outside your box!

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Is Compendium right for me?

by Lee Jorgenson on August 21, 2013 in Content Marketing


Is Compendium right for me? I am the social media person of a small business. We have 2 content creators (myself and my

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