[Cartoon] The Leads Are With Sales

[Cartoon] The Leads Are With Sales

by Michael Martin on June 27, 2011 in Sales & Marketing Alignment
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It was hard work and long hours…, but Ellber finally got his email campaigns out.
The sales team has been following up with the activity it’s generated

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[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

by Elle Woulfe on June 24, 2011 in Digital Marketing
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What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone…

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Content Marketing in a Blink: The Content Grid v2 [Infographic]

by Joe Chernov on June 22, 2011 in Content Marketing
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Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid….  The public seemed to

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Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

by Jim Williams on June 21, 2011 in Demand Generation
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I finally broke down and bought an iPhone. My hesitation over typing with a touch screen gave way to my curiosity about the world…

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The 7 B2B Sins of Social Media Ignorance

The 7 B2B Sins of Social Media Ignorance

by Andrew Moravick on June 20, 2011 in Social Media
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What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for…

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[Chart] Web Traffic Growth In Europe, Asia Reveals Marketing Opportunity

[Chart] Web Traffic Growth In Europe, Asia Reveals Marketing Opportunity

by Jesse Noyes on June 19, 2011 in Marketing Measurement
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With this year’s Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients…

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[Video] 5 Reasons Why The C-Level Needs Revenue Performance Management

[Video] 5 Reasons Why The C-Level Needs Revenue Performance Management

by Jesse Noyes on June 17, 2011 in Revenue Performance Management
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How do C-level executives view sales and marketing?
Generally, as a black hole, says Steve Woods….
But it doesn’t have to be so

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How to Structure a Marketing Operations Team

How to Structure a Marketing Operations Team

by Heather Foeh on June 16, 2011 in Marketing Efficiency
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If your company is new to marketing automation… or having a marketing operations team, you may be wondering what the best way is to

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