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3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

by Melissa Madian on April 23, 2012 in Sales & Marketing Alignment
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You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.”
When it comes to lead generation…, these two

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Are You Over Analyzing Your Lead Scoring? [CHART]
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Are You Over Analyzing Your Lead Scoring? [CHART]

by Andrew Stanbridge on April 22, 2012 in Lead Scoring
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Lead Scoring… is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
Taking agreed upon profile and

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You Need to Market "Right Now": David Meerman Scott on Eloqua Experience Europe
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You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

by Eloqua on April 20, 2012 in Digital Marketing
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Best-selling author, David Meerman Scott, gives us a sneak peak into his keynote address at Eloqua Experience Europe 2012.

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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory
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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

by contributor on April 18, 2012 in Social Media
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Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation… space –

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The Marketing Skills Gap is Very Real
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The Marketing Skills Gap is Very Real

by Eloqua on April 17, 2012 in Demand Generation
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Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the…

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6 Ways Marketing Can Help Generate Early Leads for Sales
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6 Ways Marketing Can Help Generate Early Leads for Sales

by Shawn Cook on April 16, 2012 in Demand Generation
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A marketer posed a perplexing question to me recently. “What does sales want more,” he asked, “qualified leads or early leads?”
My answer: Both.…

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Which Industries are Adapting to Changes in Email Marketing?
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Which Industries are Adapting to Changes in Email Marketing?

by Egan Cheung on April 15, 2012 in Email marketing
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We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month…

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6 Lead Nurturing Strategies for Beginners
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6 Lead Nurturing Strategies for Beginners

by Eloqua on April 13, 2012 in Lead Nurturing
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This article comes courtesy of Joe Cordo, Chief Marketing Officer at Extraprise, an Eloqua partner and lead generation services firm.…
There are

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