3 Enterprise Takeaways from SiriusDecisions Summit

by Contributor Friendly on May 27, 2014 in Marketing Efficiency

Today’s post comes courtesy of Jon Russo, founder of B2B Fusion, an agency that focuses exclusively on modernizing old demand generation practices …

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4 Things Your Email Recipients Want to Tell You

by Amanda Batista on May 26, 2014 in Email marketing

Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing…

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How Kele Developed a Personalized Email Strategy

by Contributor Friendly on May 22, 2014 in Email marketing

Editor's Note: Today's post comes courtesy of Jennifer Igartua, Marketing Automation Consultant at Bluewolf, an agile business consulting firm. She focuses on the …

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Introducing: The Modern Marketer’s Guide to Video

by Amanda Batista on May 20, 2014 in Demand Generation

Don’t let the “metrics’ scare you! Maximize your video marketing with this new Guide.

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What Makes Irresistibly Shareable Content

by contributor on May 19, 2014 in Content Marketing

How you can encourage your audiences to share your content.

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New Benchmark Conversion Rates for Lead Stages [Infographic]

by Eloqua on May 16, 2014 in Marketing Measurement

Check out Aberdeen’s new infographic to help you establish benchmark conversion rates.

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3 Measurement Points to Help Maximize Your Analysis Strategy

by contributor on May 14, 2014 in Marketing Measurement

Editor’s Note: Today’s post comes courtesy of Dave Liloia, Director Sales Operations and Marketing Automation at VertaforeDave is sales and marketing geek

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5 Tips For Creating Global Marketing and Branded Content

by Heike Neumann on May 12, 2014 in Content Creation

Avoid the clanger! Here are tips to keep your global marketing content culturally conscious.

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