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Say Hello to Strangers

by Michael Martin on July 15, 2010 in Lead Nurturing

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We’re friendly people. Maybe too friendly, in fact.
Last November, we launched a “welcome” program – an automated way to say hello to new…

Eloqua’s 17 Must-Follow Tweeters (and Lists) for B2B Marketers

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Eloqua’s 17 Must-Follow Tweeters (and Lists) for B2B Marketers

by Joe Chernov on July 13, 2010 in Social Media

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There are a busload of really smart people tweeting. The trick is finding them amongst the noise and clutter. Here we’ve compiled our favorite Tweeters…

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Are You Creating Duplicate Records?

by Anna Glushkovsky on July 9, 2010 in Marketing Efficiency

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While standing in line at a cash register in a woman’s retail store, I observed an interesting scenario, which got me to think about…

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The People Behind The Handle

by Mike MacFarlane on July 5, 2010 in Social Media

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Social media sites like Facebook & Twitter… have given people an opportunity to speak and be heard by hundreds, if not thousands of others.

Marketing Matters (Inspried by "Lost Generation")

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Marketing Matters (Inspried by “Lost Generation”)

by David Rudolph on July 2, 2010 in Sales & Marketing Alignment

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Check out this video I produced. It’s the culmination of my professional experience to date, working on the front lines of sales within a marketing…

4 Questions Likely to be Keeping Marketers up at Night

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4 Questions Likely to be Keeping Marketers up at Night

by Claudia Hoeffner on July 1, 2010 in Marketing Efficiency

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…Marketers very quickly understand that there is no silver bullet to many of the challenges they face every day. In their journey to optimize

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Thank You 1,000+ Times

by Sheila Lahar on June 30, 2010 in Social Media

We planned to use Twitter to thank everyone who tweeted or blogged about The Content Grid infographic and the Social Media Playbook we recently …

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Lead Scoring on the Playground

by Joel Rothman on June 29, 2010 in Lead Scoring

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…
So … who agrees with the squirrel?

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Our blog explores the role innovation plays in revenue generation. It’s about the causes and effects of sales and marketing alignment. It’s about demand generation, operational efficiency and marketing analytics. It’s about change, progress. It’s all about revenue.
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