Adventures In A/B Testing: Balluff Explores Its Funny Side

Adventures In A/B Testing: Balluff Explores Its Funny Side

by Jesse Noyes on March 7, 2011 in Marketing Measurement
19 ►Retweet

Sometimes a pet project can transform your marketing campaigns.
Case in point: Balluff….
A German brand with a U.S. headquarters in Kentucky, the

Continue reading

3 Top Topics from Topliners

by Heather Foeh on March 4, 2011 in Lead Nurturing
4 ►Retweet

The growing and vibrant Topliners community continues to produce inspiring and actionable content week after week – from lead management… to marketing ROI. Here

Continue reading
May The Force Be With You: 4 Takeaways From Cloudforce 2011

May The Force Be With You: 4 Takeaways From Cloudforce 2011

by contributor on March 4, 2011 in Marketing Efficiency
23 ►Retweet

Salesforce Keynotes are quickly becoming legendary for their marketing polish. But if you read between the lines of the slick demos, there were four…

Continue reading
Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

by contributor on March 3, 2011 in Demand Generation
38 ►Retweet

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011…. It was a well-attended session and the

Continue reading
The History of #SXSW [Infographic]

The History of #SXSW [Infographic]

by contributor on March 2, 2011 in Social Media
143 ►Retweet

There are two basic ways to grow a business.

Gobble up as much as much of the current pie as you can.
Bake a…

Continue reading
Swish! How The Phoenix Suns Used Fan History To Drive Sales

Swish! How The Phoenix Suns Used Fan History To Drive Sales

by Jesse Noyes on March 1, 2011 in Targeting & Segmentation
22 ►Retweet

You probably remember the sights and smells from the first time you went to a baseball game. Or when you first saw your childhood…

Continue reading
BMW can imprint eyelids, we'll drive demand.

BMW can imprint eyelids, we’ll drive demand.

by Michael Martin on February 28, 2011 in Demand Generation
12 ►Retweet

Have you seen this video? Take a look.
It’s reminiscent of the days of subliminal advertising – using extremely bright flashes of light to…

Continue reading
5 Ways Marketing Automation is Like the Oscars

5 Ways Marketing Automation is Like the Oscars

by Eloqua on February 27, 2011 in Demand Generation
27 ►Retweet

Lionel Logue: [as George "Berty" is lighting up a cigarette] Please don’t do that.
King George VI: I’m sorry?
Lionel …

Continue reading